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How NOT To Get Stuck Naming Your Next Product “Boaty McBoatface”

I stumbled across an article with the words “Boaty McBoatface” in the headline, so naturally I clicked to see what that was all about. I got a kick out the debacle.
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4 Website Essentials for Increasing Traffic

Even if a website is full of wonderful content and useful information, it can only be considered truly great if people can find it. Your web...
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If Content Is King, Context is Queen

Twenty years ago, Bill Gates famously wrote “Content is where I expect much of the real money will be made on the Internet…” His essay was t...
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6 Tips for Turning Your Passion Into a Successful Business

Craft Brewer
Do what you love and love what you do. How often have we heard this line? Or its familiar cousin: “if you love what you do, you’ll never wor...
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Should You Use Long Form or Short Form Content?

Long Form vs. Short Form This topic comes up a lot when discussing content creation with clients. People often ask whether it’s better for t...
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