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Emily O'Shaughnessy

Marketer, Content Creator & Consumer, Doodler & Pez Collector
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Recent Posts

The Buyer’s Journey: Why & How to Customize Your Content Based on the Customer Lifecycle

The “Buyer’s Journey” refers to the typical process buyer’s go through when purchasing a product or service. It consists of three stages:

  1. Awareness
  2. Consideration
  3. Decision

Six Ways to Encourage Attention to Detail in Your Organization

Steve Jobs understood the importance of attention to detail in business better than anyone. He often reminded us, “Details matter, it’s worth waiting to get it right.”            

Confused about Inbound Marketing? You're Not Alone

As a kid, I remembering laughing at jokes I didn’t understand, too embarrassed to admit I didn’t get them. Everyone else was laughing so it must be funny, right? Hilarious! In truth, most of the others probably didn’t get it either, but who wants to admit that in front of a group? So I played along. 

Then again, maybe I WAS the only that really didn’t get it….

Regardless, I had a flashback to this feeling the other day at lunch with friends. Somehow, after the initial round of gossip and sharing vacation stories, we got on the subject of inbound marketing. A few of us that work in the field began comparing success stories and trading advice. Another friend was nodding along enthusiastically, but finally spoke up. She hesitantly admitted “I wasn’t going to say anything because I’m probably supposed to know, but what IS inbound marketing, anyway?”

Refreshing.

Benefits of Incorporating Product Videos Into Your Marketing Strategy

These days, videos are a crucial part of a company’s overall marketing strategy. Businesses of all types and sizes use videos to show product demonstrations, elicit emotion and connect to build relationships with customers. 

According to a recent HubSpot survey, 96% of B2B organizations use videos in their marketing campaigns and 65% of marketers plan to increase their mobile ad budgets to account for video. 

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