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Emily O'Shaughnessy

Marketer, Content Creator & Consumer, Doodler & Pez Collector
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Recent Posts

Another Reason to Get Away: Vacations Increase Productivity in the Workplace

Have you taken – or do you plan to take - a vacation this summer?

The day you took off for a dental procedure and binged watched Game of Thrones from your sofa doesn’t count. Nope, I mean a real vacation, away from your regular routine and – gasp – away from work. 

If the thought of those emails and projects piling up while you’re gone gives you anxiety you’re not alone. Turns out, almost half of U.S. workers don’t use all of their allotted vacation days. And for those that do, the majority of them still check email or take care of work business while they’re away.

8 Benefits of Marketing Automation Software

If you’re considering implementing marketing automation software to increase your organization’s efficiency, you’re certainly not alone. Use has skyrocketed in recent years. According to Marketing Tech Blog, over the last 5 years the marketing automation industry has grown from 225 million to over $1.65 billion, with over 142,000 businesses using marketing automation software such as HubSpot, Marketo or Pardot.

adWhite Welcomes Rodney Rhodes as Project Manager

adWhite is proud to announce that Rodney Rhodes recently joined our team as a Project Manager. In this role, Rodney will touch almost every project that comes through our agency. His primary focus will be working with the production and creative teams to ensure all tasks stay on schedule and within budget.

Content Marketing Example - Straight from the Dog's Nose

Deep thoughts for a Tuesday...
 
  • I don’t know for sure, but I imagine that orthodontists can’t help noticing people’s crooked teeth. Even when they don’t want to.
  • And I’m guessing that interior designers subconsciously rearrange their friends’ furniture in their heads without even thinking about it?
  • I bet waiters take note of particularly good service when they dine out, because they understand the difficulties of the job.

Point is, no matter what line of business you’re in, it’s sometimes hard to find the “off” button. You notice things out of habit. You subconsciously critique, even when you try not to. Which is probably why lately I’ve noticed when content marketing is working on me, or I’m being targeted in a business’s email workflow. Sometimes I smile to myself, thinking “I’m on to you, I know this game!” But many times lately I’ve been impressed with how well companies have used good content to attract me and lead me further down their sales funnel.

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