Blog

Responsive Web Design Benefits

Resonsive Web Design (RWD) describes a website that adapts or “responds” to the device on which it’s being viewed. For example, the below website looks slightly different when viewed on a desktop monitor, tablet or smartphone. It’s designed...
Read More

Embracing buyer personas: Gaining buy-in across your organization

Buyer personas are important for organizations, but like many tools they are most effective when embraced by all areas of the business. In s...
Read More

Kleenex Video Campaign Strikes Emotional Chord

man putting a Kleenex up to his eye
A video popped up in my Facebook newsfeed yesterday, shared by a friend with the caption “get your Kleenex ready.” It was exactly the respon...
Read More

6 Benefits of Creating Buyer Personas for Your Business

Maybe you’ve heard that you need to create buyer personas for your business. They sound helpful and all, so you agree that you probably shou...
Read More

Inbound Marketing Terms 101

Every industry has their language. The words, terms and acronyms insiders toss back and forth regularly but mean nothing to the rest of the ...
Read More