I've been asked this question a lot by prospects I'm discussing inbound marketing with. Since I talk to them about how much more effective inbound marketing is compared to traditional print or outdoor (for example) they naturally start to talk about return on investment (ROI).
My very first job was mowing grass. I had a half-dozen clients in my neighborhood and I started mowing their lawns when I was about 11 or 12. I even had an employee for a short time. I paid for many tanks of gas, loads of casette tapes (Google it) and even a few trips to the beach with money from mowing lawns.
My first real jobs where I had a boss and got a pay check was as a busboy at County Line Barbecue (on the lake) and Comet Cleaners (on Far West Blvd) both in Austin, Texas.
I think we all know how important it is to retain our customers, but sometimes we need a little reminder.
I'm in the midst of securing a few new clients and I'm very thankful for that. But in my excitement to sign-up the new guys and begin working on their inbound marketing I have to constantly remind myself and my team not to forget about, or lose focus or energy for, our current clients. It sounds simple and obvious, but it's not - at least not for me.
I'm pretty intrigued by this subject and it's one of the major reasons our agency is shifting its focus to more inbound marketing and the use of marketing automation software (for adWhite that software is HubSpot).
In my opinion, while relationships are still important – and always will be – they are no longer the single most important factor to why businesses select marketing partners. I believe relationships should still be a major factor in how you choose your marketing vendor and why you choose them, but there are other important aspects to consider.