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Taylor White

Small Biz Owner, Inbound Marketer, Husband & Father, Sports Fan - The Glass is Half Full!
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Recent Posts

How To Determine The Value of Your Marketing Partner/Vendor

I'm pretty intrigued by this subject and it's one of the major reasons our agency is shifting its focus to more inbound marketing and the use of marketing automation software (for adWhite that software is HubSpot).

In my opinion, while relationships are still important – and always will be – they are no longer the single most important factor to why businesses select marketing partners. I believe relationships should still be a major factor in how you choose your marketing vendor and why you choose them, but there are other important aspects to consider.

adWhite Welcomes Emily O'Shaughnessy as Content Marketing Manager


adWhite Marketing & Advertising recently hired Emily O’Shaughnessy as Content Marketing Manager. In this role she will manage content creation, distribution and inbound marketing for adWhite and its clients.

To Bing Or Not to Bing....That is the Question

We perform SEO for many local clients. We understand SEO pretty well and we know that it changes constantly. One thing we’ve been laser focused on the past 12-18 months though is GOOGLE. It seems like we’ve been all Google, all the time.

Submit Forms – Do You Use Them Correctly?

At adWhite we’ve been focusing intently on new SEO objectives around here lately, which has lead us to some great new information on landing pages. Recently we had an internal discussion about some of our collective, recent learning on the use of submit forms on a landing page. To re-cap, a landing page is a specific web page designed as part of a campaign, used to capture a user’s information and pique their interest in your product or service.

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