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COVID-19 Pandemic Drives Marketing Dollars to Digital Strategies

Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a safe bet that dollars will continue to flow towards digital strategies. We know that both companies an...
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Why Repurposing Content Should Be Part of Your Strategy

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As you probably already know, regular updates to your website and social media channels help position you as an authority in your field, bot...
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Text in Facebook Ad Images

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If you run Facebook ads you’re familiar with Facebook’s 20% text rule – where no more than 20% of the image can have text on it. The reason ...
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Email Remains a B2B Priority as Pandemic Stretches into 2021

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Any hope B2B sales and marketing could return to normalcy in 2021 took a hit in January when CES, the largest trade show in North America, w...
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Is the Pandemic Making us Lose our Common Sense Communication Skills?

Man with hands on his temples, looking down. People surrounding him, trying to hand him devices.
Since the pandemic hit, whether you liked it or not, you had to get yourself familiar real quick with communicating via email, phone, or vid...
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