You’ve probably noticed when you click on a link that sometimes it opens in a new browser window and sometimes you are automatically redirected within the browser window you are currently using. Sometimes the link takes you to a page within the same website and sometimes it takes you to a page on a different website. Ever wondered why that happens or how it affects the SEO (search engine optimization) of the website?
Chances are, if you follow anyone on social media then you have been influenced at least once or twice to try something. It could have been by someone you follow on Facebook, Instagram, SnapChat, YouTube, or any other social media platform. Whether it was to try a product or an activity, you may not have known at the time that the “influence” on you was intentional, but it was. Completely. Intentional. It's a subtle but not-so subtle marketing technique called Influencer Marketing, and for anyone wanting to promote their brand in 2017 and beyond, it's becoming an important part of a business's digital marketing strategy.