Blog

man choosing a font

What’s the Difference between a Font and a Typeface

When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, or to put it in printing terms, in “black and white.”
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Is it Time to Bounce the Bounce Rate?

Bounce Rate
Web analytic metrics can range from the essential to the superfluous and everything in between.
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Marketing Shifts: Past Year's Evolution and Current Trends

Old way of printing
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-c...
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What is CAPTCHA? How Does it Work and is it Effective?

I am not a robot
You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!”...
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How Social Media is Shifting Sales and Business

Closeup of blond girl doing online shopping
Social media is fundamentally reshaping the way businesses promote their products and connect with customers. Even before the COVID-19 pande...
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