We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, not political forecasting, we have pondered a few questions as we look forward into 2018.
If you are familiar with SEO (search engine optimization) chances are you've heard of keyword density. Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. Sounds like a simple formula, right? Well, there is actually a lot more to consider when using keywords and optimizing your webpage.