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Freemium Sales & Marketing Tools

Is it possible to conduct effective marketing campaigns with free tools (freemium resources)?

I think the answer to this is yes, but I don't believe this can be your long-term strategy. Instead, this path should only be taken in order to prove the value of certain tools with little to no financial risk. Once value is proven, then the more complete, paid versions of these tools should be purchased and implemented (if they exist).

The State of Inbound - 2017

HubSpot released their State of Inbound 2017 recently and I've only had a chance to briefly read it. I plan to go back and read it several more times and truly focus on each section and each fact so I can better lead my agency and my clients.

Getting Started With HubSpot

We believe in the power of marketing automation. There are multiple software options you can use to help make your marketing activities more efficient. At adWhite, we're partial to HubSpot, because we love it’s reporting tools, ease of use, seamless integration with the CRM and other cool features.

Industry Specific Marketing Email Statistics

Are you familiar with industry specific marketing email statistics? I'm normally a temporary expert in this - looking up the stats as I begin to work with a new client. It's always good to know what industry benchmarks are, so we know what we plan to exceed!

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