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Video Marketing: Today's Necessity

Adopting video into your marketing campaign is no longer a fancy addition. Today's users prefer to engage with this kind of content over any other form. As more of your competition uses video content to market their products and services, it's essential to get on board to stay relevant in today's market.

How to Respond to Negative Customer Reviews on Social Media

Our clients ask us about this from time to time. Thankfully for many of our clients it's a rare occurence to get a negative review, but they do happen. Most of the time the first thing someone does is panic...but don't do that! Hopefully this post will help you think through how to handle these reviews in the future.

The Time is Now...or is it?

Best Times to Post to Social Media: A Simple Guide

When it comes to social media, timing is everything. Though it’s important to be engaging and consistent across social media channels, if you want to optimize reach and engagement, you need to post content during the days and times that individuals are most present and using these channels. Below, we’ve put together a simple guide with the best days and times to post to social media by channel.

Inbound Marketing: Why Every Small Business Needs It

Small businesses with limited marketing budgets need to be strategic about how they spend their time and resources. Inbound marketing is an approach that helps you get more out of your campaigns without spending more money. Below, we’ll talk about why every small business needs inbound marketing and which tools you can start using today to take advantage of the benefits of this approach to marketing.

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