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Can I Use Stock Photos In My Marketing?

The short answer is yes, there is nothing wrong with using stock photos in your marketing. BUT, it's not that simple.

I believe that stock photos are a necessary evil, especially because many small businesses simply don't have the time or the money for professional photo shoots. 

I think the real question here should be, "how can I best use stock photos in my marketing?" Since the use of stock images is so widespread these days, you can't just simply select a "smiling face" picture and hope it has a positive effect on the message you are trying to communicate. Instead, you need to try harder. You need to select an image that is relevant to the content it is paired with. You need to select images that have the right look and tone for the message you are communicating. You need to select images that are appealing to your target audience. Here's a great case study I just received that highlights the benefits of using Authentic Photos vs. Traditional Stock Photos.

adWhite Achieves HubSpot Gold Partner Agency Status

adWhite is proud to announce that we are now a HubSpot Certified Gold Partner Agency!

HubSpot’s Partner Tier program recognizes its agency partners who execute inbound marketing services to the highest standards. Gold status is based on a number of metrics including monthly recurring revenue, retention, software engagement and client inbound marketing success.

adWhite welcomes Katie Clymer as Marketing Assistant

adWhite is thrilled to announce that Katie Clymer has re-joined our team as a Marketing Assistant.

Inbound Marketing ROI

I've been asked this question a lot by prospects I'm discussing inbound marketing with. Since I talk to them about how much more effective inbound marketing is compared to traditional print or outdoor (for example) they naturally start to talk about return on investment (ROI).

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