Our clients ask us about this from time to time. Thankfully for many of our clients it's a rare occurence to get a negative review, but they do happen. Most of the time the first thing someone does is panic...but don't do that! Hopefully this post will help you think through how to handle these reviews in the future.
Today AMC announced – to the relief of many – that it would NOT change it’s policy and allow texting in theaters, as it threatened to earlier this month.
In a recent interview with Variety, Adam Aron, AMC Theatres’ new CEO, discussed possible plans to allow texting in theaters in order to appeal to a younger demographic.