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Should Brands Address Social Issues or is That the Third Rail of Business Today

Business leaders, many of whom grew up in the era of “never discuss politics or religion in polite company”, are caught in a contentious environment today where half of the consumers want their brands to address social issues and half of th...
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Marketing Shifts: Past Year's Evolution and Current Trends

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While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-c...
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Optimize Your Marketing Strategy with Attribution

Digital Marketing Attribution
Today’s marketing professionals are faced with more campaign options than ever before so it's no surprise that many resort to the tactics of...
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Social Media Trends for 2023: How Small Businesses Can Land Customers

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If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, li...
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LinkedIn Ads Can Be a Powerful Way to Advertise Your Business

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With Spotify currently amid a social media flap it seems that no app or platform has resisted the urge to wittingly, or unwittingly, touch t...
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