Small businesses with limited marketing budgets need to be strategic about how they spend their time and resources. Inbound marketing is an approach that helps you get more out of your campaigns without spending more money. Below, we’ll talk about why every small business needs inbound marketing and which tools you can start using today to take advantage of the benefits of this approach to marketing.
Is it possible to conduct effective marketing campaigns with free tools (freemium resources)?
I think the answer to this is yes, but I don't believe this can be your long-term strategy. Instead, this path should only be taken in order to prove the value of certain tools with little to no financial risk. Once value is proven, then the more complete, paid versions of these tools should be purchased and implemented (if they exist).
We believe in the power of marketing automation. There are multiple software options you can use to help make your marketing activities more efficient. At adWhite, we're partial to HubSpot, because we love it’s reporting tools, ease of use, seamless integration with the CRM and other cool features.