Humor. Organizations often wonder if it’s okay to use humor in their advertising or marketing. Many times they want to, but are hesitant or afraid it will backfire. This is a valid concern, because it certainly can.
However, when done right, humor is absolutely okay to incorporate into your marketing. In fact, there are many potential benefits. Humor can get your brand noticed and help you connect with your target market. Think about which commercials you remember from the Super Bowl. Most likely it is the funny ones that stick with you.