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How Is Artificial Intelligence & Machine Learning Used in Marketing?

There's no mistake that the topic of artificial intelligence has been showing up more and more in your newsfeed. It isn't just the people you are following, this technology is the hot topic everywhere and it doesn't seem to be cooling off.

What is the optimal keyword density percentage to use in a blog?

If you are familiar with SEO (search engine optimization) chances are you've heard of keyword density. Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. Sounds like a simple formula, right? Well, there is actually a lot more to consider when using keywords and optimizing your webpage.

How Do Internal and External Links Affect SEO?

You’ve probably noticed when you click on a link that sometimes it opens in a new browser window and sometimes you are automatically redirected within the browser window you are currently using. Sometimes the link takes you to a page within the same website and sometimes it takes you to a page on a different website. Ever wondered why that happens or how it affects the SEO (search engine optimization) of the website?

Is There An SEO Magic Formula?

It’s probably no surprise that one of the most frequently discussed topics around here revolves around SEO. Clients regularly ask us how to quickly (it's always quickly!) improve their rankings. Every organization wants to rank higher than their competitors in keyword searches. So what’s the magic formula to get on Google Page One? And how much does that magic formula cost?

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