Adopting video into your marketing campaign is no longer a fancy addition. Today's users prefer to engage with this kind of content over any other form. As more of your competition uses video content to market their products and services, it's essential to get on board to stay relevant in today's market.
These days, videos are a crucial part of a company’s overall marketing strategy. Businesses of all types and sizes use videos to show product demonstrations, elicit emotion and connect to build relationships with customers.
According to a recent HubSpot survey, 96% of B2B organizations use videos in their marketing campaigns and 65% of marketers plan to increase their mobile ad budgets to account for video.