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The Importance of Customer Retention

I think we all know how important it is to retain our customers, but sometimes we need a little reminder.

I'm in the midst of securing a few new clients and I'm very thankful for that. But in my excitement to sign-up the new guys and begin working on their inbound marketing I have to constantly remind myself and my team not to forget about, or lose focus or energy for, our current clients. It sounds simple and obvious, but it's not - at least not for me.

Is It Okay to Use Humor in Your Marketing?

Humor. Organizations often wonder if it’s okay to use humor in their advertising or marketing. Many times they want to, but are hesitant or afraid it will backfire. This is a valid concern, because it certainly can. 


However, when done right, humor is absolutely okay to incorporate into your marketing. In fact, there are many potential benefits. Humor can get your brand noticed and help you connect with your target market. Think about which commercials you remember from the Super Bowl. Most likely it is the funny ones that stick with you.

How NOT To Get Stuck Naming Your Next Product “Boaty McBoatface”

I stumbled across an article with the words “Boaty McBoatface” in the headline, so naturally I clicked to see what that was all about. I got a kick out the debacle.

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