We were among the 24,000+ Marketers from 100+ countries that came together in Boston September 3-6 to attend the most remarkable business event hosted by HubSpot.
Founded by Brian Halligan and Dharmesh Shah in 2006, HubSpot is a developer and marketer of software products for inbound marketing and sales. It’s focus is on helping companies reach their customers by providing meaningful, timely, and relevant content. The company started off as a world-class marketing technology that provided tools for social media marketing, content management, web analytics and search engine optimization. However, as the company grew, it now also provides sales enablement tools as well as brand new roll out of “Service Hub” in 2018 that allowed the integration of customer service, sales, and marketing. Isn’t that cool?
As a client account manager at adWhite, I spend a majority of my day working with various clients as a critical part of their marketing efforts. By utilizing the marketing automation software, HubSpot, I am able to market more effectively using various online channels.
This is the new generation of marketing: generate more leads, increase revenue and improve your clients' ROI — all while having a dedicated strategy through the use of content creation, website design, email marketing, sales enablement and website optimization, along with brand and social media management.