8 Ways to Overcome Content Block

It happens. You sit down to plan out your content for the month and you draw a blank. You feel like you've written about every topic possible that's relevant to your business and can't fathom having to come up with more topics. Well, you're in luck — here are a few tricks we use when we have content block.

1. Look through your submitted forms — what are people asking you about? Are there any trending questions? Boom — topic found!
2. Check your blog stats — which blogs are the most viewed?
3. Rework a trending blog from at least 6 months ago to make it more relevant or fresh. Add in a new quote, new statistics, change out your graphics.
4. Do you have a blog with something like “Top 10” or “3 Steps”? You can take one of those items and expand it into a blog post — bonus points if you can get multiple blogs out of these types of lists!
5. Check out your page views — do you have a landing page with a ton of views? Or a landing page lacking in views? A blog can be a great way to link back to that landing page and give it some traction.
6. Put your area of interest into Google and see what else populates. For instance, when I type in “What is Inbound Marketing,” right there I have multiple topics I can cover in a blog.
7. Summarize a client success story. I love doing this because it's a great resource for potential clients. Kind of like a mini case study, but less specific. 
8. If all else fails, ask the art department to make an infographic!

Don't let content or writer's block get you down. Use one of these tactics to fight through it and get the job done.

Want some ideas from the adWhite blog? Check it out here.