Businesses looking for a cost-effective marketing advantage in an economy roiled by the COVID-19 pandemic can still find the best bang for their buck with an effective email campaign.
Before coronavirus became ubiquitous, email was a wise investment as Litmus reported in “The State of Email in 2019” that average ROI of an email campaign was $38 for every $1 spent.
Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a crucial marketing avenue to reach their audience.
Facebook launched the social media era in 2004 and within a decade internet traffic on social media sites surpassed all other internet traffic every day between 3 p.m. and 1 a.m. EST.
By 2019 it was estimated that there were 3.2 billion social media users worldwide or almost half the planet’s population.
In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference between success and failure.
Customer experience can be defined as the sum of all experiences your customers have with your brand or business - from interacting with your social media, advertising, website, and other channels to the selection and purchasing of products and services, to the checkout, shipping, billing and customer support.