When talking about websites, you’ve probably heard the terms HTML and WordPress (as well as many others). What do they mean, and what are the advantages of one over the other?
Your website is one of your most important marketing assets, and it's your top sales person. The aim of growth-driven design is to optimize its results — the traditional model for web design doesn’t properly address continual, impactful site improvement.
Since I joined adWhite, we have built around 30 sites using WordPress. We have dealt with all kinds of disasters — and successes as well. That’s why we keep choosing it as our preferred CMS.
Our world has started to deliver many things at lightning speed compared to a mere 10 years ago. Packages arrive on your doorstep within 2 days. The waiting time for medical test results has been drastically reduced. Google answers our questions with a quick type and search. And thanks to FastPass, your wait for the most popular attractions at Disney World is now a fraction of what it used to be.
Choosing the right technology stack for your company is no easy feat.
Over the past five years, technology solutions have proliferated. In marketing alone, there are over 5,000 software choices to pick from. Not to mention leveraging technology to service other parts of businesses such as operations, accounting, project management, customer service, etc.
