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Calculating Customer Acquisition Costs is Essential to Your Business

If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs (CAC).

Five Ways to Rank Higher on Google

Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better chance of spotting BigFoot at a backyard barbeque.

Google AMP Looks to Optimize Content Across All Mobile Devices

They say that lightning never strikes the same place twice, but you might have noticed that a tiny thunderbolt icon is showing up on the same Google mobile device search results again and again.

Measurement for Marketing Success: HubSpot Revenue Attribution Tool

Advanced marketers today can measure the following based on a well-defined buyer persona.

Instagram: an Indispensable Element of Inbound Marketing

In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. Thankfully, 2010 also brought us the launch of the now iconic social media platform - Instagram. While the craze to horizontally balance on random objects has toppled, Instagram’s popularity has skyrocketed.