If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs (CAC).
Advanced marketers today can measure the following based on a well-defined buyer persona.
In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. Thankfully, 2010 also brought us the launch of the now iconic social media platform - Instagram. While the craze to horizontally balance on random objects has toppled, Instagram’s popularity has skyrocketed.