Five Email Strategies that Will Give You the Edge Over the Competition

Businesses looking for a cost-effective marketing advantage in an economy roiled by the COVID-19 pandemic can still find the best bang for their buck with an effective email campaign.

Before coronavirus became ubiquitous, email was a wise investment as Litmus reported in “The State of Email in 2019” that average ROI of an email campaign was $38 for every $1 spent.

Reaching Your Audience Through the Power of Social Media Marketing

Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a crucial marketing avenue to reach their audience. 

Facebook launched the social media era in 2004 and within a decade internet traffic on social media sites surpassed all other internet traffic every day between 3 p.m. and 1 a.m. EST

By 2019 it was estimated that there were 3.2 billion social media users worldwide or almost half the planet’s population

The Importance of Customer Experience on Your Website

In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference between success and failure.

Customer experience can be defined as the sum of all experiences your customers have with your brand or business - from interacting with your social media, advertising, website, and other channels to the selection and purchasing of products and services, to the checkout, shipping, billing and customer support.

The Pandemic Has Changed B2B Sales Forever

If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a disaster and 2021 will not be much better.

As the COVID-19 pandemic second wave crests, with more lockdowns and economic restrictions across the country, businesses that have not embraced digital transformation, especially small and medium-sized businesses (SMB), may not make it through the first quarter of 2021.

Instagram Best Practices

Instagram started in 2010 with only a handful of users. Soon it became the number-one photography app, gaining 100,000 users in only one week, and then increasing to 1 million users in just two months. It went on to be bought by Facebook for $1 billion in 2012, and now has 1 billion monthly active users and is still growing.