Blog

The Rule of Seven: A Marketing Classic

For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven times before a consumer will consider making that purchase. With that concept in mind, today I'm sharing seven considerations to keep in mind for effective messaging.

Three Elements of an Inbound Marketing Message

A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept to get excited about – whose lizard brain doesn’t tingle when you talk about business growth? And, get this, it’s also fairly easy to put into practice. If you’re not sure if you’re connecting to your public in an inbound or outbound style, we’re sharing the three elements to include in each of your messages.

Permission-Based Marketing That Works

Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work.

Permission-based marketing means that consumers want to hear from you. They have given you “permission” to contact them or send them information via opt-ins such as email subscriptions or social media follows.

New 2020 Targeting Restrictions for Google Ads: What You Need to Know

On October 19, 2020 Google will update its Personalized Advertising Policies with new targeting restrictions for housing, employment and credit related ads. According to Google, they are making the updates in “… an effort to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.”

Mapping Your Marketing Strategy With Data

Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a marketing strategy is knowing your goals and objectives. Once those are clearly defined you can start to devise a plan to attract, delight, and convert prospects into lifelong customers.