Portrait of pretty young businesswoman and many question marks around

Should Brands Address Social Issues or is That the Third Rail of Business Today

Business leaders, many of whom grew up in the era of “never discuss politics or religion in polite company”, are caught in a contentious environment today where half of the consumers want their brands to address social issues and half of th...
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What’s the Difference between a Font and a Typeface

man choosing a font
When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, o...
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Is it Time to Bounce the Bounce Rate?

Bounce Rate
Web analytic metrics can range from the essential to the superfluous and everything in between.
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Marketing Shifts: Past Year's Evolution and Current Trends

Old way of printing
While marketing trends have never been static, it boggles the mind the speed at which “what’s in” and “what’s out” can change in our turbo-c...
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What is CAPTCHA? How Does it Work and is it Effective?

I am not a robot
You may find it challenging or amusing or frustrating or possibly all three, but a fact of digital life is solving those “I am not a robot!”...
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