My husband recently got invited to join Clubhouse; the voice based social network. While I’m not typically an early adopter, I did enjoy the opportunity to observe and eavesdrop as he downloaded the app, browsed topics and joined a conversation. About a week later, a colleague mentioned he was already planning on how to apply Clubhouse’s innovative way of communicating to reach his audience and set himself up as a real-time resource in ways that blogs and even podcasts can’t.
That got me thinking…how do you know the time is right to implement yet another social platform into your marketing playbook?
