If you ask someone what SEO (Search Engine Optimization) is, they will mostly likely tell you it’s about getting your website to rank high in Google search results. It’s common knowledge these days for tech people as well as just about anyone that uses the web. It’s also common knowledge that SEO is done through customizations on your website, blogging and social media activity.
The most basic relationship between a business owner and an SEO consultant is to discuss goals for business growth and have a web developer build a fancy website, incorporating keyword research into meta-tags and content. An ongoing plan is developed to create content for blogs and social media posts, with the assumption that these tasks will help your new website appear at the top of Google’s search results. This is the traditional idea of SEO.