In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy.
July, however, has brought more uncertainty with rising COVID-19 numbers both in the United States and worldwide. This much is true: 2020 is like no business year in our lifetime and it really is the ultimate gut check for your brand’s core values.
In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundits have been quick to forecast the demise of the ubiquitous messaging system.
We can safely say, however, that email is not only surviving its middle age, but it is thriving. Coming into 2020 it was estimated that 3.9 billion email users were logging in around the world, almost half of the world’s population.
Picture it: You’ve read that content marketing is an essential part of your digital marketing strategy as well as a way to boost SEO and you’ve decided the best way to get started is by blogging. Cool! You sit down to get to work and can think of nothing. Or rather, your head is spinning more than the Hamilton stage with questions and concerns about what to write.
The marketing world moves fast. When it comes to trends and best practices it can be overwhelming to keep up. That’s probably why you hired (or are considering hiring) a dedicated team of marketing professionals, like us, to guide you. Whether talking SEO, social media graphic sizes, or whatever the newest evolution of ‘Stories’ you trust us to know what’s current, what strategies are important, what’s going to get you seen and convert those eyeballs into consumers.
The COVID-19 global pandemic has made face-to-face meetings and firm handshakes an endangered species for the foreseeable future, so your sales enablement strategy should include a digital sales kit.
With trade shows and conferences on the shelf and business travel reduced to essential client support, you need a way to engage prospective customers remotely.
