Cloud-based customer relationship management (CRM) platform HubSpot continues to play a crucial role in helping companies shift to doing business in a digital-world, and as a result has seen its stock price and valuation skyrocket in the last year.
The 15-year-old Cambridge, Massachusetts brainchild of two MIT students, HubSpot has seen its slow and steady rise go meteoric since the COVID-19 pandemic hit with the company’s stock price jumping from under $200 a share to $500 in May 2021.
At times it can seem like LinkedIn’s role in the social media world is to play the adult stuck at a birthday party full of screaming kids at a Chuck E. Cheese.
Admittedly, we all can enjoy a good dive into a colorful ball pit when younger, but somebody must pay the bills and drive the tired troops home at the end of the night.
The COVID-19 crisis has not only changed the business landscape in the near-term, but there will be long-lasting implications with a new IDC white paper concluding that customers will continue to expect digital-first experiences even after the pandemic has faded.
The white paper, “The HubSpot Ecosystem: Nearly $19 Billion in New Opportunity Ahead”, says HubSpot’s partner agencies are “uniquely positioned to provide software and services needed for scaling companies to adapt to doing business in an increasingly digital-first world”.
While Google remains the major player of the search engine game, their Google reviews takedown process leaves much to be desired.
Google Reviews can be a helpful tool for consumers as they rate and rank businesses to provide insight to other community members. However, there is an ongoing problem with consumers posting fake or inaccurate reviews – and it has led to a loss of faith and decrease in trust in online reviews. These fake reviews also hurt companies reputations and can put a damper on their business.
Even if you know that the golden rule of SEO is that content is king, you may overlook the importance of user-generated content (UGC).
How important is UGC to your website’s search engine optimization? Search Engine Land calls UGC “the secret SEO weapon.”
