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The Meta Takeover: What Does It Mean for Business Owners?

If you could hop in a marketing time machine and zoom back two decades you would find a world where traditional methods such as newspapers and magazine print ads still had significant reach, telemarketing (!) was in its dying embers, and“vi...
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New FTC Rule: What the Ban on Fake Reviews Means for Consumers and Businesses

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Online reviews are so important in our digital-first world, but it can be frustrating for consumers and businesses alike, when they run up a...
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High Noon: Website Owners Caught in WordPress vs. WP Engine Crossfire

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In a Silicon Valley version of “High Noon” website owners were caught in the crossfire this past month in a public showdown between WordPres...
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Generative Engine Optimization: Exploring the New Search Landscape

GEO Targeting
Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what num...
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Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

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It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, th...
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