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A man looking at online reviews

New FTC Rule: What the Ban on Fake Reviews Means for Consumers and Businesses

Online reviews are so important in our digital-first world, but it can be frustrating for consumers and businesses alike, when they run up against fake reviews.
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High Noon: Website Owners Caught in WordPress vs. WP Engine Crossfire

Two hands fighting with light, glow, spark and smoke concept
In a Silicon Valley version of “High Noon” website owners were caught in the crossfire this past month in a public showdown between WordPres...
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Generative Engine Optimization: Exploring the New Search Landscape

GEO Targeting
Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what num...
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Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

Cookies on a laptop computer
It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, th...
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LinkedIn's New Verification System: Building Professional Trust

LinkedIn Verified
Badges? Badges! Do we need more badges?
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