At the beginning of September a few of us from the adWhite team packed our suitcases and headed to Boston for Inbound 2019 + Partner Day. It was a jam-packed week full of informative sessions, talks, and a few fun meals in between. I always leave Inbound feeling refreshed and encouraged to shake things up a bit! Which is good - change is good!
Since 2002, adWhite has been doing digital marketing for small- to mid-market clients. We provide all the digital marketing services you could possibly need, from keyword research to SEO to lead nurturing. We are a Platinum Certified HubSpot Agency Partner, and we produce inbound marketing strategies.
You’ve probably noticed that you're seeing videos more and more. Whether it’s on a social platform or in an email newsletter, videos are becoming the norm. For me, it’s a little nerve-racking to create videos (insert total kid voice coming from an adult), but I know it’s the way of the future! There are so many applications to use video in and ways to introduce it into your daily communications and touches to clients. Here are my tips:
It’s pretty well known that we LOVE HubSpot here at adWhite. We love the software and the people behind the software. But just like all things in tech, it's always changing. HubSpot is constantly evolving to better serve its users and this means that the exact path you follow to perform certain tasks within the software gets changed. I’ll log in to do something and — boom – that little feature has moved. There is usually some type of warning prior to things changing, but I tend to miss most of these warnings.
Since 2002, we’ve optimized outreach for our clients through our content marketing, web design and conversion organization services. Our techniques pull our clients’ prospects toward their website and successfully converts them into customers. We are truly specialists when it comes to these practices and, as a result, we’ve caught the eye of Clutch, a B2B ratings and reviews company based in the heart of Washington, D.C.