Dark Mode in Email Clients
Dark mode has come to email clients. I first noticed it in my iPhone on Outlook. It's a feature I have been wanting to use in my phone since I first saw it in macOS and I've been using it for a long ...
Marketing Insights
Tailored marketing that grows with your business.
The Power of Social Media Planning
Planning is obviously important when it comes to how your business operates - and it applies to social media as well. You probably know what message you want to send, but the execution is a little ...
Google Ads: Quality Score
What is a Quality Score in Google Ads? Google assesses the overall quality and relevance of your keywords and ads, then assigns a Quality Score rating based on the following:
The Benefits of Switching from Chrome to Firefox
Since I fully switched to Firefox, it’s been hard to use Chrome again. I use it sometimes to test cross-browser compatibility in websites and to load some pages that don’t work with Firefox (yes, ...
Strategic Activities Lead To Increased Revenues (CASE STUDY)
Company Profile Employer Flexible, founded in 2003, is a comprehensive business outsourced solutions provider that combines intuition and expertise to help its clients impact what matters to their ...
Our favorite Mac (macOS) Productivity Tools
As a developer at adWhite, I spend a lot of time working on my Mac and it's hard not to start making a mental list of things I'd like to improve on that would make my daily tasks go smoother and more ...
What is the optimal keyword density percentage to use in a blog?
If you are familiar with SEO (search engine optimization) chances are you've heard of keyword density. Keyword density is the percentage of the number of times a keyword appears on a page divided by ...
Industry Specific Marketing Email Statistics
Are you familiar with industry specific marketing email statistics? I'm normally a temporary expert in this - looking up the stats as I begin to work with a new client. It's always good to know what ...
Another Reason to Get Away: Vacations Increase Productivity in the Workplace
Have you taken – or do you plan to take - a vacation this summer? The day you took off for a dental procedure and binged watched Game of Thrones from your sofa doesn’t count. Nope, I mean a real ...