Many business owners struggle with the idea (and the actual process) of having a Facebook page for their business. Some may think that Facebook pages are only useful for certain types of businesses or industries - or only important to certain generations. However, with the huge jump to all things online during the COVID-19 pandemic, it's more important than ever for every business to have a strong digital and social media presence.
According to a study done by Zephoria, here are some statistics that show just how big Facebook is and what kind of exposure it can give your business:
Regardless of how prominent Facebook is in today’s society, a lot of business owners don’t have the knowledge and/or time to manage their business on Facebook, so they outsource it.
However, in order to add an administrative user to your Facebook account, you have to have at least a little bit of knowledge to position them to take over.
Here are some basic steps that will be helpful in sharing your Facebook account with a third party for management:
Only verified Facebook users can accept invites, so you'll need to verify your account prior to accepting an invite.
Once you are verified, the administrator will be able to send you a request, and you'll be able to accept it from your Facebook homepage.
People who are assigned a Page Role on your page will continue to have access to your page until you remove them. In other words, when an employee quits or gets fired, it's up to you to remove them from your page so that they no longer have access.
Here's how you can accept a request for access to your page, OR accept an invitation to access a page:
If you comfortable performing these key functions on your Facebook Business page it will help you tremendously. Now you can focus on creating content and increasing followers!