Blog

Morgan Tate

Account Manager, Instagram hotshot, BBQ fan and Red Raider

Recent Posts

4 Tips to Help Manage Your Dynamic Ad Campaigns

Dynamic search ads are a type of ad that focuses on the content of your website. Google uses what they call a “Googlebot” to crawl the website, identify the page that best matches the term being searched for, and then automatically populates a full ad (headline and copy) that links to the page on your website.

HubSpot Partner Day & #INBOUND19: Day 1

HubSpot’s annual INBOUND conference (and Partner Day at INBOUND) is something that we at adWhite look forward to every year. We usually attend the entire week from start to finish, but sometimes life gets in the way, and that’s exactly what it did to me this year. When I couldn’t secure childcare for the entire week of the conference, we decided that I would make a quick trip to Boston to experience Partner Day and Day 1 of INBOUND, before heading back home to my family (shout out to Taylor -  World’s Best Boss - for understanding).

How to Explain Inbound Marketing to Your Friends & Family

At every birthday party, every family get-together, every holiday dinner we’re all asked the same question over and over again; there are so many people who just want to know, what do you do? As an Inbound Marketer at a HubSpot Platinum Certified Partner Agency I have fumbled over that question more than once. Sure, people know what traditional (outbound) marketing and advertising is, but most people don’t understand what INBOUND marketing is … or HubSpot.

9 Free Digital Marketing Resources You Need to be Using

We all turn to the internet for creative inspiration, breaking news and for guidance when we have questions or concerns. It's no different when it comes to digital marketing, SEO, PPC and social media. The fastest way to find a solution to your problem or an answer to your question is to "Google it." But not everything you read online is true. We often find contradicting information and are unsure which bit of information is correct. 

For digital marketers, there are an abundance of sites that provide solid information and tips. Here are a few of our favorites:

Google Ads: Quality Score

What is a Quality Score in Google Ads?

Google assesses the overall quality and relevance of your keywords and ads, then assigns a Quality Score rating based on the following:

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