Online reviews for your business are very important. We live in a digital age where consumers turn to the internet to research products, services and businesses before they make a decision/purchase.
Running Google Ads is not easy. There are many moving parts that need to be constantly monitored and tweaked in order to get the most out of your ads. Most of the time, given you know what you’re doing, campaigns will run smoothly, but every now and then they can hit a random bump in the road. Sometimes the bumps are small, and sometimes the bumps are bigger and you need a little help getting over them.
Are you seeing new website sessions that appear to be coming from a Google Ad campaign that's been paused or has ended? You're not alone. If you use any sort of tool or software to track your website traffic, like Google Analytics or HubSpot, then you've probably experienced this at some point.
We've certainly noticed it on more than one occasion, so we decided to get to the bottom of it once and for all.
There are a few situations that can cause this to happen. Here's what we found:
As the COVID-19 pandemic is sweeping the globe it’s affecting businesses worldwide – especially small to medium-sized businesses. According to these statistics, there are 30.2 million small businesses in the U.S. – that makes up about 99.7% of all business in America - that employ around 59 million people. After looking at those numbers it’s clear to see how important it is to our community and economy to support small businesses.