We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, not political forecasting, we have pondered a few questions as we look forward into 2018.
With a new corporate tax rate of 21% (previously 35%), corporations theoretically will have a surplus and if they are smart they will be investing that somewhere. The world’s largest employer, Walmart, already announced salary increases and other employee benefits as a direct result of the tax cuts.
Where will other companies be funneling that extra cash? Will it be towards hiring more people or raises or research & development? Or perhaps setting a little extra aside for marketing?
The ROI when investing in digital marketing remains on a steady increase and we are optimistic that companies, both small local businesses and large corporations, will rethink their marketing strategies now that their budgets have a little breathing room. What are your thoughts?