Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a crucial marketing avenue to reach their audience.
Facebook launched the social media era in 2004 and within a decade internet traffic on social media sites surpassed all other internet traffic every day between 3 p.m. and 1 a.m. EST.
By 2019 it was estimated that there were 3.2 billion social media users worldwide or almost half the planet’s population.
If you learn anything from watching the popular ABC business reality show “Shark Tank” it's that you better know your numbers before jumping into the water, especially your customer acquisition costs (CAC).
Discovering the elements behind Google’s top-secret search engine algorithm is the Holy Grail of SEO, but you honestly might have a better chance of spotting BigFoot at a backyard barbeque.
When your neighborhood realtor says that the three most important things in real estate are “location, location, location” you might roll our eyes, unless you are looking for a new home and then you may nod in agreement.
Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a marketing strategy is knowing your goals and objectives. Once those are clearly defined you can start to devise a plan to attract, delight, and convert prospects into lifelong customers.
