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Apple computer logo and cash

Apple Wants a Bigger Bite of Ad Dollars with Major Moves Planned

Posted by adWhite Marketing Team on 17 Nov, 2022
Apple became a tech giant without relying on revenue from advertising, but that has been quietly changing over the past several years and the world’s largest company by market capitalization is setting its sights on challenging Google, Meta...
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Topics

Digital Marketing, Marketing Strategy, Google

Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!

Posted by adWhite Marketing Team on 4 Nov, 2022
Emojis
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware...
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Topics

Social Media, Facebook

Don’t Make These 3 Common Web Design Mistakes

Posted by adWhite Marketing Team on 3 Aug, 2022
pencil lightbulb draw rope open wrinkled paper show web design hand drawn icons as concept
If you are like me, you have spent a lot of time this sweltering Texas summer hiding out in air conditioned movie theaters or cranking the t...
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Topics

Marketing Strategy, Website Design

Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

Posted by adWhite Marketing Team on 11 Jul, 2022
laptop with Digital Clutter
Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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Topics

Social Media, Digital Marketing, Marketing Strategy

Pro Tips for Social Media Marketing on Instagram

Posted by adWhite Marketing Team on 10 May, 2022
girl holding sign with 341
Instagram now boasts 1.3 billion users worldwide, making social media marketing on the platform a must for businesses of all sizes, from Wal...
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Topics

Influencer Marketing, Social Media
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