Social media has been around for only a half-generation, but for consumers it has become a daily fabric of their lives and for businesses a crucial marketing avenue to reach their audience.
Facebook launched the social media era in 2004 and within a decade internet traffic on social media sites surpassed all other internet traffic every day between 3 p.m. and 1 a.m. EST.
By 2019 it was estimated that there were 3.2 billion social media users worldwide or almost half the planet’s population.
Maintaining marketing performance is particularly important for startups, despite the expense it typically requires at the early stage of a business’s development. The first step in developing a marketing strategy is knowing your goals and objectives. Once those are clearly defined you can start to devise a plan to attract, delight, and convert prospects into lifelong customers.