---
title: Will marketing budgets increase with the corporate tax cuts?
description: With a new corporate tax rate, will companies rethink their marketing strategies now that their budgets have a little breathing room?
image: https://blog.adwhite.com/hubfs/calculator-calculation-insurance-finance-53621.jpeg
---

![](https://blog.adwhite.com/hs-fs/hubfs/img/bg-textile-pattern-blue.webp?noresize&width=1920&height=880&name=bg-textile-pattern-blue.webp)

# Will marketing budgets increase with the corporate tax cuts?

 Posted by [adWhite Marketing Team](https://blog.adwhite.com/author/adwhite-marketing-team) on January 16, 2018

![Marketing Budgets](https://blog.adwhite.com/hs-fs/hubfs/calculator-calculation-insurance-finance-53621.jpeg?width=800&height=450&name=calculator-calculation-insurance-finance-53621.jpeg)

We are still wondering what the effects of the recently signed Tax Cuts and Jobs Act of 2017 will be on both a corporate and individual level. While our focus at adWhite is marketing & design, not political forecasting, we have pondered a few questions as we look forward into 2018.

![Marketing Budgets](https://blog.adwhite.com/hs-fs/hubfs/calculator-calculation-insurance-finance-53621.jpeg?width=320&name=calculator-calculation-insurance-finance-53621.jpeg "Marketing Budgets")   
With a new corporate tax rate of 21% (previously 35%), corporations theoretically will have a surplus and if they are smart they will be investing that somewhere. The world’s largest employer, Walmart, already announced salary increases and other employee benefits as a [direct result of the tax cuts](http://dailysignal.com/2018/01/15/wal-mart-announces-higher-minimum-wage-bonuses-citing-trump-tax-cuts/).

 

Where will other companies be funneling that extra cash? Will it be towards hiring more people or raises or research & development? Or perhaps setting a little extra aside for marketing?

 

The ROI when investing in digital marketing remains on a steady increase and we are optimistic that companies, both small local businesses and large corporations, will rethink their marketing strategies now that their budgets have a little breathing room. What are your thoughts?

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