“We’re not designing pages, we’re designing systems of components.”
The User Experience, "UX" for short, encompasses all aspects of a customer’s interaction with a company, from its products to its services, and all channels and touchpoints in between. “A touchpoint is any interaction that might alter the way that your customer feels about your product, brand, business or service, including word-of-mouth. A channel is where an interaction takes place, e.g., email, website, store. Companies can utilize a customer journey map to help understand how to strategize and execute helpful channels and touchpoints that align with business needs and consumer goals.