One the main challenges for consumers today is information overload. Not only too much information, but also the integrity of available information and multiple avenues for accessing information.
The User Experience, "UX" for short, encompasses all aspects of a customer’s interaction with a company, from its products to its services, and all channels and touchpoints in between. “A touchpoint is any interaction that might alter the way that your customer feels about your product, brand, business or service, including word-of-mouth. A channel is where an interaction takes place, e.g., email, website, store. Companies can utilize a customer journey map to help understand how to strategize and execute helpful channels and touchpoints that align with business needs and consumer goals.
HubSpot’s Content Staging is a sandbox development environment for website pages. This is a very helpful feature for updating pages — including the redesign of an entire website. Published sandbox pages are accessible via /your-domain.sandbox.hs-sites.com/, where team-members and stakeholders can proof new pages and updates before publishing them live.