Hale Holman

Reformed graphic designer turned web developer. Metallica, Apple, Ninja Motorcycles — not necessarily in that order.
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Recent Posts

UX Part 2 of 9: Information Architecture

One the main challenges for consumers today is information overload. Not only too much information, but also the integrity of available information and multiple avenues for accessing information.

UX Part 1 of 9: From the Top: The User Experience

The User Experience, "UX" for short, encompasses all aspects of a customer’s interaction with a company, from its products to its services, and all channels and touchpoints in between. “A touchpoint is any interaction that might alter the way that your customer feels about your product, brand, business or service, including word-of-mouth. A channel is where an interaction takes place, e.g., email, website, store. Companies can utilize a customer journey map to help understand how to strategize and execute helpful channels and touchpoints that align with business needs and consumer goals.

An Overview of Growth-Driven Design

Your website is one of your most important marketing assets, and it's your top sales person. The aim of growth-driven design is to optimize its results — the traditional model for web design doesn’t properly address continual, impactful site improvement.

HubSpot’s Content Staging

HubSpot’s Content Staging is a sandbox development environment for website pages. This is a very helpful feature for updating pages —  including the redesign of an entire website. Published sandbox pages are accessible via /, where team-members and stakeholders can proof new pages and updates before publishing them live.

Modern Web Design

For marketers, the primary responsibility of modern web design and development is to convert leads and produce results. Websites aren’t brochures anymore, they are interactive drivers that bring together businesses and customers via a thoughtful experience.

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