Hale Holman

Web design and development, Metallica, Apple, Ninja Motorcycles — not necessarily in that order.
Find me on:

Recent Posts

UX Part 4 of 9: Functionality



“We’re not designing pages, we’re designing systems of components.”
–Stephen Hay

UX Part 3 of 9: Visual Design


"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Maya Angelou

Let’s start with an easily digestible illustration of what visual design is by looking at a heavy-hitter, Coca-Cola.

UX Part 2 of 9: Information Architecture

One the main challenges for consumers today is information overload. Not only too much information, but also the integrity of available information and multiple avenues for accessing information.

UX Part 1 of 9: From the Top: The User Experience

The User Experience, "UX" for short, encompasses all aspects of a customer’s interaction with a company, from its products to its services, and all channels and touchpoints in between. “A touchpoint is any interaction that might alter the way that your customer feels about your product, brand, business or service, including word-of-mouth. A channel is where an interaction takes place, e.g., email, website, store. Companies can utilize a customer journey map to help understand how to strategize and execute helpful channels and touchpoints that align with business needs and consumer goals.

An Overview of Growth-Driven Design

Your website is one of your most important marketing assets, and it's your top sales person. The aim of growth-driven design is to optimize its results — the traditional model for web design doesn’t properly address continual, impactful site improvement.

1 2 3