What’s the Difference between a Font and a Typeface
When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, or to put it in printing terms, in “black and white.”
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AI's Effect on Graphic Design
In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking – and at times controversial and clueless – chatbot has done a whole lot more than ...
Why Graphic Design is Essential in Digital Marketing
Graphic design is a visual form of communication that strategically uses a combination of technology, art, text, and images to convey messages to meet set objectives. And it is a KEY element of ...
UX Part 4 of 9: Functionality
“We’re not designing pages, we’re designing systems of components.” –Stephen Hay
UX Part 3 of 9: Visual Design
"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou Let’s start with an easily digestible ...
How Does Color Influence Branding?
The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in ...