Using Google Reviews as Content for Social Media & Marketing

Online reviews are becoming more and more important for businesses. We live in a digital world, so it’s no surprise that we turn to online search results and online reviews when we’re looking for recommendations on new products, restaurants, services, stores, etc.

Considering that people seek out online reviews in order to judge a business’ worth, it seems logical to be proactive and share the good reviews that you receive, amiright? But you don’t just want to share the review, you want to spruce it up first — make it into an eye-catching graphic.

Why, you ask? According to studies, 90% of the information processed by the brain is visual. In fact, the human brain processes images 60,000 times faster than text. Those are some serious numbers. The last stat I’ll throw at you is this: on Facebook, photos have an interaction rate of 87%, compared to 4% or less for other types of posts, such as links or text.

What does this have to do with your review? If someone is steadily scrolling through Facebook and they see a review you posted, the chances of them remembering it are much higher if it’s in the form of an image, versus just black and white text.

You don’t have to be a graphic designer to create a quality image — there are plenty of free tools online to help you get the job done: Canva, Crello, WordSwag, BeFunky, PicMonkey, Piktochart, etc.

But what if you don’t have the time to create an account and figure out how to use one of these platforms? This is where Small Thanks with Google comes in handy. Small Thanks with Google allows you to create free posters, social posts and more for your business with very minimal effort.

Here’s all you have to do:

1. Go to Small Thanks with Google.
2. Type in the name of your business, and select your correct business from the drop-down of generated options.
3. On the next page, you can download the pre-generated option from Google, OR you can select Choose other styles to choose from a set of pre-generated themes. All you have to do is pick which theme you want and Google does the rest!
4. Download the file (or have it mailed to you if you want hard copy versions) and you’re done.

This only works with Google reviews, obviously, so if you don’t have a lot of Google reviews, start encouraging your patrons to leave them for you. More Google reviews will help your SEO score, making you look good online AND giving you content to create social posts through Small Thanks with Google. Three birds, one stone — it doesn’t get much easier than that, people!

Need some help? Let us know, we love helping business grow through online marketing.