New FTC Rule: What the Ban on Fake Reviews Means for Consumers and Businesses
Online reviews are so important in our digital-first world, but it can be frustrating for consumers and businesses alike, when they run up against fake reviews.
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Social Media Trends for 2023: How Small Businesses Can Land Customers
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, like fishing, we have to figure out what type of fish we want ...
What is the Metaverse and What Does it Mean for My Small Business?
Before Oct. 28, 2021, talk of the metaverse was mostly confined to “Ready Player One” fanboys and “Second Life” residents. On that day, however, the metaverse became the word of the year, per the ...
Zoom Calls: “To Wait or Not to Wait” & Other Online Meeting Etiquette
We live in a “Zoom World” where many interactions we previously had face-to-face such as client meetings, sales calls, and job interviews are now done over video conferencing. Of course, we are ...
GoDaddy: Hack Exposes Customer Data of 1.2 Million WordPress Users
While most of the country was getting ready for Thanksgiving, GoDaddy, one of the biggest web hosting providers in the world, notified the Securities and Exchange Commission (SEC) on November 22, ...
Five Free Digital Marketing Resources for Small Business Owners
As a small business owner, you’re constantly juggling all the hats as you manage, and likely perform, many business operations. If one of your hats is titled “online marketing manager” you’re in ...