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How AI Overviews are Forcing Businesses to Rethink PPC Success

Beyond the Click: Why AI Overviews Demand a New Marketing Playbook
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New FTC Rule: What the Ban on Fake Reviews Means for Consumers and Businesses

A man looking at online reviews
Online reviews are so important in our digital-first world, but it can be frustrating for consumers and businesses alike, when they run up a...
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Generative Engine Optimization: Exploring the New Search Landscape

GEO Targeting
Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what num...
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Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

Cookies on a laptop computer
It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, th...
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Google Search Operators: Navigating the Internet Wilderness

Person drinking coffee doing a Google Search
There was a time when “Googling” something was so straightforward that “Google” the noun became “google” the verb, joining the Oxford Englis...
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