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On-page SEO vs. Off-page SEO Primer

In the past 18 months the COVID-19 pandemic has accelerated the world’s shift online, making SEO more important than ever as even those brick-and-mortar businesses that had resisted the digital siren call realized they needed to beef up the...
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The History and Importance of Website Accessibility Standards

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Making sure your business website is accessible to those with disabilities is not only morally and ethically the right thing to do but it ca...
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Resurgence of QR Codes and Why This Matters for Your Marketing

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Prior to the COVID-19 pandemic QR codes seemed a bit silly or superfluous. QR codes were in worldwide use before the dawn of the new millenn...
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Core Web Vitals Explained

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Google will complete an algorithm update by the end of August 2021 that will incorporate new user experience (UX) metrics into its page expe...
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5 Essential Social Media Marketing Tips Your Brand Should Focus On

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There may have been a time when you could afford to delegate your neglected social media marketing to the summer intern and hope they came u...
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