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Capturing Opt-Ins from Your Content

Posted by Taylor White on 22 Nov, 2021

In 2020, as much of the world shifted online during the COVID-19 pandemic, digital privacy became a hot topic from passage of the California Privacy Rights Act (CPRA) to the European Union’s introduction of the Digital Services Act and the ...

Topics

Inbound Marketing, Content Marketing

Why Landing Pages Can Increase Conversion Rates, Generate More Leads

Posted by Taylor White on 16 Nov, 2021

Landing Page Optimization through Magnifying Glass

The humble landing page, often overlooked in a marketing strategy, is a great way for your business to increase conversion rates and generat...

Topics

Landing Page, Conversion Rate

9 Pitfalls That Can Kill Your Content Marketing

Posted by Taylor White on 4 Nov, 2021

Workplace with Laptop showing Landing Page with text Content Development.

The COVID-19 pandemic put a hyper-focus on content marketing as businesses seek survival in an increasingly digital-first world.

Topics

Content Marketing

More Than Just an SEO Boost, Blog Posts Can Lead to Purchases

Posted by Taylor White on 1 Nov, 2021

Consider the humble blog post: it has been around long enough that when the phrase “blog” was first coined in 1997, Mark Zuckerberg was youn...

Topics

Content Marketing

Tale of the CMS Tape: HubSpot vs. WordPress

Posted by Taylor White on 15 Oct, 2021

While WordPress may be the most popular content management system (CMS) for websites in the world, the open-source platform is being challen...

Topics

HubSpot, Website Design

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Blog

Capturing Opt-Ins from Your Content

Why Landing Pages Can Increase Conversion Rates, Generate More Leads

9 Pitfalls That Can Kill Your Content Marketing

More Than Just an SEO Boost, Blog Posts Can Lead to Purchases

Tale of the CMS Tape: HubSpot vs. WordPress

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