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Capturing Opt-Ins from Your Content

In 2020, as much of the world shifted online during the COVID-19 pandemic, digital privacy became a hot topic from passage of the California Privacy Rights Act (CPRA) to the European Union’s introduction of the Digital Services Act and the ...
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Why Landing Pages Can Increase Conversion Rates, Generate More Leads

Landing Page Optimization through Magnifying Glass
The humble landing page, often overlooked in a marketing strategy, is a great way for your business to increase conversion rates and generat...
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9 Pitfalls That Can Kill Your Content Marketing

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The COVID-19 pandemic put a hyper-focus on content marketing as businesses seek survival in an increasingly digital-first world.
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More Than Just an SEO Boost, Blog Posts Can Lead to Purchases

adWhite More Than Just an SEO Boost, Blog Posts Can Lead to Purchases Person Sitting at Laptop Blogging
Consider the humble blog post: it has been around long enough that when the phrase “blog” was first coined in 1997, Mark Zuckerberg was youn...
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Tale of the CMS Tape: HubSpot vs. WordPress

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While WordPress may be the most popular content management system (CMS) for websites in the world, the open-source platform is being challen...
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