Taylor White

Small Biz Owner, Inbound Marketer, Husband & Father, Sports Fan — The Glass is Half Full!
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Recent Posts

Executing Your Crisis Communication Plan in the Face of COVID-19

One of our favorite business quotes is from President Dwight D. Eisenhower who said he learned in the Army that “plans are worthless, but planning is everything.”

Now is the Time to Throttle-Up Your Marketing

It is hard to imagine that in just two months we went from “business as usual” and a roaring economy to a country where 95 percent of Americans are under some form of “stay at home” orders.

These unprecedented measures were needed to help flatten the curve in our fight against the COVID-19 pandemic.

Ad Agency Hate for Content Marketing

I feel like writing a blog today and I need to be writing more often. Instead of diving into some research though, I'm going to shoot from the hip.

There's a lot of anger going around social media these days. I'm in Houston, TX and it's March of 2020, so you can only imagine the Astros hate I'm forced to endure daily on my various social platforms.

Small Business and the CCPA

The shift in power in the marketplace from seller to buyer is widely understood. But in 2020 consumers in California are gaining even more control with the California Consumer Privacy Act (CCPA) that took effect on the first of this month.

adWhite Acquires LJF Marketing

THE WOODLANDS, TX -- Taylor White, founder of adWhite Marketing & Design, is proud to announce that LJF Marketing Advertising & Public Relations will be under the adWhite marketing & design umbrella effective January 2, 2020. adWhite has acquired the LJF Marketing brand and will employ the LJF creative marketing team.