Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work.
Permission-based marketing means that consumers want to hear from you. They have given you “permission” to contact them or send them information via opt-ins such as email subscriptions or social media follows.
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy.
July, however, has brought more uncertainty with rising COVID-19 numbers both in the United States and worldwide. This much is true: 2020 is like no business year in our lifetime and it really is the ultimate gut check for your brand’s core values.
In the nearly 50 years since computer engineer Ray Tomlinson sent the first true email, a test message to himself, certain technology pundits have been quick to forecast the demise of the ubiquitous messaging system.
We can safely say, however, that email is not only surviving its middle age, but it is thriving. Coming into 2020 it was estimated that 3.9 billion email users were logging in around the world, almost half of the world’s population.
One of our favorite business quotes is from President Dwight D. Eisenhower who said he learned in the Army that “plans are worthless, but planning is everything.”
It is hard to imagine that in just two months we went from “business as usual” and a roaring economy to a country where 95 percent of Americans are under some form of “stay at home” orders.
These unprecedented measures were needed to help flatten the curve in our fight against the COVID-19 pandemic.
