Predicting the future can be a risky business in the age of the COVID-19 pandemic but when it comes to marketing spending in 2021 it is a safe bet that dollars will continue to flow towards digital strategies.
We know that both companies and customers have accelerated their adoption of digital tools since the start of the pandemic, thanks to last year’s special COVID-19 Edition of the CMO Survey from Duke University.
Any hope B2B sales and marketing could return to normalcy in 2021 took a hit in January when CES, the largest trade show in North America, was forced to go virtual because of the continuing COVID-19 pandemic.
In 2020 CES attracted 4,419 exhibiting companies to Las Vegas to showcase goods and services to 171,26 people from 162 different countries.
Businesses looking for a cost-effective marketing advantage in an economy roiled by the COVID-19 pandemic can still find the best bang for their buck with an effective email campaign.
Before coronavirus became ubiquitous, email was a wise investment as Litmus reported in “The State of Email in 2019” that average ROI of an email campaign was $38 for every $1 spent.
In a post-pandemic world, where e-commerce and online shopping are the new normal, your website “customer experience” may be the difference between success and failure.
Customer experience can be defined as the sum of all experiences your customers have with your brand or business - from interacting with your social media, advertising, website, and other channels to the selection and purchasing of products and services, to the checkout, shipping, billing and customer support.
If your B2B sales strategy relied on firm handshakes, catered lunches, and traditional in-person “dog and pony shows” then 2020 was likely a disaster and 2021 will not be much better.
As the COVID-19 pandemic second wave crests, with more lockdowns and economic restrictions across the country, businesses that have not embraced digital transformation, especially small and medium-sized businesses (SMB), may not make it through the first quarter of 2021.
