Choosing the right technology stack for your company is no easy feat.
Over the past five years, technology solutions have proliferated. In marketing alone, there are over 5,000 software choices to pick from. Not to mention leveraging technology to service other parts of businesses such as operations, accounting, project management, customer service, etc.
This is a vulnerable post for me, but I'm going to channel fellow Texan Brene Brown here and share my bizarre experiences lately of being asked to do work for free.
I am a glass-half-full kind of a guy. I am fortunate to be running my own agency. When people ask me for help, I am usually very eager to please.
Marketing has long played a role in establishing relationships between customers and the businesses that serve them.
In today's digitally connected world, online presence is more important than ever. Your website is your business card. Good SEO (Search Engine Optimization) can land you customers just by being able to get found through keywords and search phrases. This work isn't necessarily quick and/or easy.
However, at least weekly I'm contacted by someone who wants our services for free.
It is very important to have goals and objectives for your online marketing efforts, but what do you measure and how do you measure it?
The how you measure is pretty easy. We use HubSpot, but anyone can use Google Analytics and anyone who has a website needs to have Google Analytics connected to their site. Here are some more details on the benefits of Google Analytics and how to install it on your site.
I've talked and written about this many times before, but since I talk to business owners almost daily, I'm constantly revising how I explain this.
Businesses of all sizes need inbound marketing of some kind. Additionally, most types of organizations can benefit from inbound marketing. Large companies, small businesses, for-profits, non-profits, business-to-consumer, business-to-business … everybody.
