Permission-based marketing has been around for 20 years and judging from my inbox many companies are still trying to figure out how to get the concept to work.
Permission-based marketing means that consumers want to hear from you. They have given you “permission” to contact them or send them information via opt-ins such as email subscriptions or social media follows.
In the early days of the COVID-19 pandemic, when most of the United States was under some sort of stay-at-home order, businesses hoped that summer would bring sunnier days and a return to normalcy.
July, however, has brought more uncertainty with rising COVID-19 numbers both in the United States and worldwide. This much is true: 2020 is like no business year in our lifetime and it really is the ultimate gut check for your brand’s core values.