Maybe you’ve heard that you need to create buyer personas for your business.
They sound helpful and all, so you agree that you probably should. But you’re swamped and busy selling. Why stop to think about customers when you could use that valuable time selling to them instead?
Believe me, we get it. You’re anxious to grow your business and don’t want to miss potential opportunities. But here’s the thing – buyer personas are critical to long-term success. If you take the time to do it properly your efforts will be rewarded tenfold. Maybe even a thousand-fold, but you’ve got to start somewhere….
So if you’re tempted to skip or rush through the buyer persona step please don’t. A few hours of work now will be worth it for increased sales and efficiencies down the line.
Why? Here are 6 Benefits of Buyer Personas for Your Business:
1). Gain a Better Understanding of Your Ideal Customer – Buyer personas enable you to develop a much deeper understanding of your current and prospective customers. You’ll gain a better sense of their likes, habits, demographic info, preferred shopping methods, pain points and more. Knowing them on a deeper level enables you to better connect.
2). Segmented/Targeted Marketing – One of the major benefits of buyer personas is that they enable you to segment your marketing campaigns. You can send personalized, targeted content to each persona. This personalization leads to better results and long-term relationships. You can:
-Communicate in their language
-Distribute using their preferred channels
-Customize content for each Persona
3). Increased Efficiency – With buyer personas, your marketing efforts become more efficient. Your campaigns hit the right target with less “waste”, often leading to more sales without additional effort or cost on your part. Time is money, and Buyer Personas help you save both.
4). Overcome Objections – When you know your customers’ pain points you are better able to prepare for and overcome their potential objections. You can customize your content accordingly and prepare your sales teams. Speaking of…
5). Better Partnership with Your Sales Team – Buyer personas are wonderful tools for sales people. They give them a clear understanding of whom they’re targeting. They can speak their language and communicate more effectively, whether on the phone, online or in person. (BTW, your sales team is a great resource for developing buyer personas. They are on the front lines and hear firsthand their goals, desires, frustrations, etc.).
6). Identify Negative Personas – A negative persona is the opposite of a buyer persona. It identifies you are NOT targeting. Defining this is important, because it helps you increase efficiency and sales productivity. You won’t spend time and resources chasing down the wrong customer, which can lead to a reduced acquisition cost.
If these 6 benefits have you convinced that you’ll benefit from buyer personas, you can download our FREE Guide to Creating Buyer Personas for Your Business.
This step-by-step guide walks you through how to create customized, buyer personas that will help your business increase sales and overall efficiencies.