How to Set Up Brands (Formerly Business Units) in HubSpot: A Step-by-Step Guide
🗓️ Originally published: March 10, 2025 🔄 Updated: April 21, 2025 — Reflecting HubSpot’s rebrand from “Business Units” to “Brands”
Marketing Insights
Tailored marketing that grows with your business
Measurement for Marketing Success: HubSpot Revenue Attribution Tool
Advanced marketers today can measure the following based on a well-defined buyer persona.
5 Marketing Ideas for the Next Normal
As a strategist working in the field of digital marketing, the hit of COVID-19 presented both opportunities and challenges. As remote work suddenly became a necessity for many, productivity tools' ...
5 Quick Ways to Upgrade your Online Marketing
2020 has gotten off to a rough start for everyone. Who would have thought at the start of the year that the United States would be issuing "shelter in place" orders? Many of us find ourselves working ...
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Optimizing Your Website for Search Engines (SEO) - Part II
Good Search Engine Optimization (SEO) practices not only improves the usability of your website and delights both your prospects and customers, but in return, Google will recognize your website as ...
Optimizing Your Website for Search Engines (SEO) - Part I
SEO stands for Search Engine Optimization, which involves a variety of tactics and actions around helping your website get found in a sea of gazillions of other websites. Through these best ...