AI Content Quality Issues: What Small Businesses Need to Watch For
While AI tools promise faster content creation, small businesses risk damaging their brand credibility and search rankings if they don't understand the quality pitfalls that come with automated ...
From Keywords to Conversations: The Future of Search Advertising
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of users exactly when they were looking for your product or ...
Social Media Time Machine: From MySpace to the Metaverse
Remember when "poking" someone on Facebook was peak social interaction? Or when choosing your Top 8 friends on MySpace felt like a life-or-death decision? Social media has transformed from simple ...
6 Things Marketers Need to Know: HubSpot’s 2025 Industry Report
The release of HubSpot’s “The 2025 State of Marketing Report” is a good opportunity to not only take the pulse of marketing today, but the 44-page document is chock full of actionable insights.
The Rise of Bots: Shaping Digital Influence Behind the Scenes
“Bad Bot” certainly sounds like a kids cartoon but the reality is not a laughing matter as bad bots -- software applications that perform automated tasks with malicious intent -- now make up a third ...