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How to Set Up Business Units in HubSpot: A Step-by-Step Guide

Posted by Sarah Tsai on 10 Mar, 2025
As businesses grow and expand, managing multiple brands, regions, or divisions under a single HubSpot account can become complex. This is where Business Units come in. HubSpot’s Business Unit feature allows companies to keep marketing, repo...
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Topics

Inbound Marketing, Content Marketing, HubSpot, Digital Marketing

High Noon: Website Owners Caught in WordPress vs. WP Engine Crossfire

Posted by adWhite Marketing Team on 4 Oct, 2024
Two hands fighting with light, glow, spark and smoke concept
In a Silicon Valley version of “High Noon” website owners were caught in the crossfire this past month in a public showdown between WordPres...
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Topics

HubSpot, Digital Marketing

Google: That’s the Way the Cookie (Doesn’t!) Crumble After All

Posted by adWhite Marketing Team on 6 Aug, 2024
Cookies on a laptop computer
It turns out that Google really does have a sweet tooth as the digital giant reversed course and will keep third-party cookies on Chrome, th...
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Topics

Digital Marketing, Google

Updating Your B2B Social Media Voice for Younger Generations

Posted by adWhite Marketing Team on 3 Jun, 2024
Man holding smart phone that says OK BOOMER
Listen up Fam. Your B-2-B social media boujee marketing targeted mostly to Boomers might not be so dank to Gen Z and Millennials. Maybe it’s...
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Topics

HubSpot, Social Media, Digital Marketing

What’s the Difference between a Font and a Typeface

Posted by adWhite Marketing Team on 19 Oct, 2023
man choosing a font
When it comes to the ink-smudged world of typesetting, you would assume that the terminology employed would be simple and straightforward, o...
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Topics

Email Marketing, Digital Marketing, Graphic Design, Website Design
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