The Evolution of the Agency Model

You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at the agency landscape overall.

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The State of Inbound is a comprehensive resource produced by HubSpot on the current state of inbound marketing, sales strategy and operations. According to the 2018 report from 6,200+ respondents in 99 countries (mix of industries, company size, level of seniority), the top 3 marketing priorities for companies are as follows:

Inbound Marketing FAQs

Hopefully you've been hearing the buzz about Inbound Marketing, and you know that attract-convert-close-delight isn't a dating metaphor!

Here are a few FAQs answered to help you understand what we eat, sleep and breathe day in and day out. As a Platinum HubSpot Agency, we are drinking the inbound marketing Kool-Aid, and so are many of our clients. 

Why We Became An Inbound Marketing Agency

adWhite started as a "full-service" advertising agency. I had worked for two ad agencies and two direct-response agencies in Dallas. I liked the idea of running an advertising agency. Initially we focused on business-to-business clients with a particular focus on the maintenance side of commercial aviation, because that was where I personally had the most expertise. We developed logos and brochures and websites for companies that sold their products or services to commercial airlines. We then started helping them with trade shows (not only the design pieces but also the production and logistics of the trade shows). It wasn't the most fun work, but it got my foot in the door with several clients because they didn't have a marketing team, and they didn't want their sales team coordinating trade shows.

Why We Loved Inbound 2018

It’s a wrap! Quite an understatement to say that our team had a blast at Inbound

We were among the 24,000+ Marketers from 100+ countries that came together in Boston September 3-6 to attend the most remarkable business event hosted by HubSpot.  

Founded by Brian Halligan and Dharmesh Shah in 2006, HubSpot is a developer and marketer of software products for inbound marketing and sales. It’s focus is on helping companies reach their customers by providing meaningful, timely, and relevant content. The company started off as a world-class marketing technology that provided tools for social media marketing, content management, web analytics and search engine optimization. However, as the company grew, it now also provides sales enablement tools as well as brand new roll out of “Service Hub” in 2018 that allowed the integration of customer service, sales, and marketing. Isn’t that cool?

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