Blog

Powerful Words in Marketing

For those of us who use language daily to capture and convert, words are some of our most powerful tools. Here are some of the many words that align with what we do as an inbound marketing agency.

The 70/20/10 Marketing Rule & How It Applies to Your Content Strategy


With traditional marketing becoming less efficient by the day, it's important for any Smarketer to know that Content Marketing is a critical component. Not just any content, but content that focuses on the 70/20/10 rule. 

What's the 70/20/10 rule you say? Here's a quick rundown of how to make the most of your marketing strategy. The 70/20/10 rule is about staying relevant to your viewers, focusing on spotlights and industry happenings and — most importantly — closing the gap in the buyer's journey. 

Leverage the Impact of Social Media

You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at one particular component that drives us.

How & Why do Blogs go Viral?

Any online content can go viral — a blog, a social post, a video, an article — anything. However, there’s no magic number or exact definition of viral. What a small, local business considers viral is not going to be the same as what a big brand-name considers viral.

The Evolution of the Agency Model

You may have read Taylor’s post on how adWhite started out as a “full-service” advertising agency and transitioned into an Inbound Marketing Agency. But let’s take a quick look at the agency landscape overall.

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