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How to Set Up Business Units in HubSpot: A Step-by-Step Guide

As businesses grow and expand, managing multiple brands, regions, or divisions under a single HubSpot account can become complex. This is where Business Units come in. HubSpot’s Business Unit feature allows companies to keep marketing, repo...
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Generative Engine Optimization: Exploring the New Search Landscape

GEO Targeting
Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what num...
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Advantages of Using HubSpot’s Marketing Portal

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There’s no denying that we live and work in a connected world, but for many businesses, there are so many digital tools available that the r...
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Should Brands Address Social Issues or is That the Third Rail of Business Today

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Business leaders, many of whom grew up in the era of “never discuss politics or religion in polite company”, are caught in a contentious env...
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Will ChatGPT Change the Future of SEO?

Robots using laptops to write
ChatGPT, the cutting-edge chatbot tech that can automatically generate conversational text based on written prompts, is being described as e...
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