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Five Free Digital Marketing Resources for Small Business Owners

Posted by Becca McPhail on 6 Sep, 2021
As a small business owner, you’re constantly juggling all the hats as you manage, and likely perform, many business operations. If one of your hats is titled “online marketing manager” you’re in charge of a lot. Today digital marketing requ...
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Small Business Marketing, Digital Marketing

Content Marketing Not Working? Try This Instead.

Posted by Becca McPhail on 8 Jun, 2021
From classic blogs to Reels and Stories, there is an obvious focus on content marketing right now. If you’re not regularly creating and post...
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Topics

Content Marketing

Go Beyond the Static Image and Clever Copy on Social Media

Posted by Becca McPhail on 20 Apr, 2021
social media icons on iphone
A picture may be worth a thousand words, but social media has taken images to the next level. While a classic picture/copy combo will foreve...
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Topics

Social Media

New Social Media Channels - Early Adopt or Wait?

Posted by Becca McPhail on 5 Apr, 2021
phone screen with 4 social media apps showing
My husband recently got invited to join Clubhouse; the voice based social network. While I’m not typically an early adopter, I did enjoy the...
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Topics

Social Media, Digital Marketing

Why Repurposing Content Should Be Part of Your Strategy

Posted by Becca McPhail on 20 Feb, 2021
Man peering from behind a white wall with hand over his mouth.
As you probably already know, regular updates to your website and social media channels help position you as an authority in your field, bot...
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Content Marketing
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