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Becca McPhail

Becca approaches each challenge with a cup of coffee and a smile. When she isn't wearing her Digital Marketing Coordinator hat at adWhite, you'll probably find her building elaborate LEGO sets with her boys or planning the next family escape to Disney. She dreams of one day becoming a beekeeper.
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Recent Posts

3 Places to Find Blog Topics Your Audience is Interested in

Picture it: You’ve read that content marketing is an essential part of your digital marketing strategy as well as a way to boost SEO and you’ve decided the best way to get started is by blogging. Cool! You sit down to get to work and can think of nothing. Or rather, your head is spinning more than the Hamilton stage with questions and concerns about what to write.

In Defense of the Hashtag

The marketing world moves fast. When it comes to trends and best practices it can be overwhelming to keep up. That’s probably why you hired (or are considering hiring) a dedicated team of marketing professionals, like us, to guide you. Whether talking SEO, social media graphic sizes, or whatever the newest evolution of ‘Stories’ you trust us to know what’s current, what strategies are important, what’s going to get you seen and convert those eyeballs into consumers.

5 Reasons Why Content Marketing Grows Your Business

My mom was really good at getting information out of me when I was a teenager. And that’s because she didn’t pounce on me the minute I walked in the door after school and pepper me with a never-ending list of questions. Instead, she would share something she knew that was relevant to me. It could have been a story from when she was in high school/college, a bit of gossip from another mom, or some other inspired source. After she broke the ice, I would share more about my day than I originally meant. Let's not get into whether this was parenting genius or classic manipulation.  Whatever it was, she knew that you “have to give a little to get a lot.” The same can be said for Content Marketing.

3 Common Misconceptions About LinkedIn

Happy birthday LinkedIn! After 17 years this platform has continued to grow exponentially. After reaching 100,000 members in its first year, LinkedIn now has 630 million users. Yet this social media outlet still seems to be the most intimidating and the most misunderstood due to its positioning as a network for professionals. Let’s take a look at three roadblocks I often hear when asked why organizations don’t include LinkedIn in their inbound marketing strategy.

How Buyer Personas Humanize Your Communications

The new decade changed the world quickly, and in ways many didn’t or couldn't predict. Now we’re all doing our best to adapt, adjust, and attend to business in a way that is efficient, compassionate, and human. Crafting messages that maintain that balance of empathy and still serve value are aided by well thought-out buyer personas.

Buyer personas are critical to long-term success. The process takes time, but if you invest in defining your consumers properly, your efforts will be rewarded tenfold. Maybe even a thousand-fold.

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