Becca McPhail

Becca approaches each challenge with a cup of coffee and a smile. When she isn't wearing her Digital Marketing Coordinator hat at adWhite, you'll probably find her building elaborate LEGO sets with her boys or planning the next family escape to Disney. She dreams of one day becoming a beekeeper.
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Recent Posts

Spreading Cheer: A 2020 Holiday Gift Guide

As we officially enter the Season of Giving, this year feels undeniably different. While deep down we all have something to be grateful for, there is still uncertainty surrounding us. Although the traditional holiday office party is probably not going to happen, there are still many ways to celebrate and show your appreciation to your employees, clients, or vendors. Here are a few of our favorites.

3 Office Party Alternatives for 2020

The holiday office party - like a good Mad Libs story, includes excitement and anticipation, but can quickly veer into cringe-worthy. With many companies still allowing their employees the opportunity to work remote, a traditional, large celebratory gathering is unlikely. However, that doesn’t have to mean you have to go full Bah Humbug!

Instagram: an Indispensable Element of Inbound Marketing

In 2010, people were crazy for the original Angry Birds game, participating in planking challenges, and shocked by the Lost series finale. Thankfully, 2010 also brought us the launch of the now iconic social media platform - Instagram. While the craze to horizontally balance on random objects has toppled, Instagram’s popularity has skyrocketed. 

The Rule of Seven: A Marketing Classic

For decades, marketing students have been hearing about the Rule of Seven. The premise is, it takes seeing or hearing an advertisement seven times before a consumer will consider making that purchase. With that concept in mind, today I'm sharing seven considerations to keep in mind for effective messaging.

Three Elements of an Inbound Marketing Message

A successful inbound marketing strategy requires communications that are crafted with the intent to grow your flywheel. It’s an easy concept to get excited about – whose lizard brain doesn’t tingle when you talk about business growth? And, get this, it’s also fairly easy to put into practice. If you’re not sure if you’re connecting to your public in an inbound or outbound style, we’re sharing the three elements to include in each of your messages.