My husband recently got invited to join Clubhouse; the voice based social network. While I’m not typically an early adopter, I did enjoy the opportunity to observe and eavesdrop as he downloaded the app, browsed topics and joined a conversation. About a week later, a colleague mentioned he was already planning on how to apply Clubhouse’s innovative way of communicating to reach his audience and set himself up as a real-time resource in ways that blogs and even podcasts can’t.
That got me thinking…how do you know the time is right to implement yet another social platform into your marketing playbook?
As you probably already know, regular updates to your website and social media channels help position you as an authority in your field, both to your buyers, no matter their phase of the journey, and to search engines. Armed with this knowledge, many marketing teams include a calendar for drafting new content as a business goal for the year.
Here’s the thing though, creating new content involves a lot of work. From brainstorming to completion new content takes time and energy. Often, while original content creation starts at the top of a priority list, it’s often pushed lower and lower on the to-do list for other deadline focused tasks.