Remember the old Abbott & Costello “Who’s on First?” comedy routine? Sometimes the world of website domain names, URLs, DNS records, site hosting and email accounts can seem like that — an endless, twisting loop of questions that seemingly lead to more unanswered questions and more confusion — it's just not funny.
The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in both design and branding to elicit desired emotional responses. Here are some common colors and how they affect branding.