Rodney Rhodes

Mac user since 1989, graphic designer, project manager and, believe it or not, typesetter!
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Recent Posts

Start With a Plan

Whether you’re taking a vacation, creating a website, moving to a new house or simply creating a grocery list, the key to successfully completing a project of any type begins with careful planning.

On Working Remotely

One of the many advantages of the internet is right there in its name: “inter” means “between” or “among.” Using the network to connect us all together — wherever we are — has many benefits, one of which is being able to work remotely. Recently, the entire adWhite staff had to work remotely for an extended period of time due to a utility problem at our office. I won’t go into details; let’s just say it was malodorous.

HTML, WordPress or Something Else?

When talking about websites, you’ve probably heard the terms HTML and WordPress (as well as many others). What do they mean, and what are the advantages of one over the other?

Who’s on First?

Remember the old Abbott & Costello “Who’s on First?” comedy routine? Sometimes the world of website domain names, URLs, DNS records, site hosting and email accounts can seem like that — an endless, twisting loop of questions that seemingly lead to more unanswered questions and more confusion — it's just not funny.

How Does Color Influence Branding?

The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in both design and branding to elicit desired emotional responses. Here are some common colors and how they affect branding.

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