Rodney Rhodes

Mac user since 1989, graphic designer, project manager and, believe it or not, typesetter!
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Recent Posts

Who’s on First?

Remember the old Abbott & Costello “Who’s on First?” comedy routine? Sometimes the world of website domain names, URLs, DNS records, site hosting and email accounts can seem like that — an endless, twisting loop of questions that seemingly lead to more unanswered questions and more confusion — it's just not funny.

How Does Color Influence Branding?

The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in both design and branding to elicit desired emotional responses. Here are some common colors and how they affect branding.

The Imprtance of Prooofreading

In my earlier life as a typesetter/graphic production artist, I had the good fortune of working with others who regularly checked my work. This made it easy for me to concentrate on how a piece of literature needed to look and function, without necessarily having all the words exactly perfect.

adWhite’s First Certification Day

February 14 was more than Valentine’s Day for all of us at adWhite. The entire day was set aside for training and updating our HubSpot certifications.

Inbound Marketing Trends for 2019

The arrival of a new year is a good time to reflect on the past and look ahead to the future. That includes marketing ideas.

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