Whether you’re taking a vacation, creating a website, moving to a new house or simply creating a grocery list, the key to successfully completing a project of any type begins with careful planning.
One of the many advantages of the internet is right there in its name: “inter” means “between” or “among.” Using the network to connect us all together — wherever we are — has many benefits, one of which is being able to work remotely. Recently, the entire adWhite staff had to work remotely for an extended period of time due to a utility problem at our office. I won’t go into details; let’s just say it was malodorous.
Remember the old Abbott & Costello “Who’s on First?” comedy routine? Sometimes the world of website domain names, URLs, DNS records, site hosting and email accounts can seem like that — an endless, twisting loop of questions that seemingly lead to more unanswered questions and more confusion — it's just not funny.
The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in both design and branding to elicit desired emotional responses. Here are some common colors and how they affect branding.