On Working Remotely
One of the many advantages of the internet is right there in its name: “inter” means “between” or “among.” Using the network to connect us all together — wherever we are — has many benefits, one of ...
Marketing Insights
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HTML, WordPress or Something Else?
When talking about websites, you’ve probably heard the terms HTML and WordPress (as well as many others). What do they mean, and what are the advantages of one over the other?
Who’s on First?
Remember the old Abbott & Costello “Who’s on First?” comedy routine? Sometimes the world of website domain names, URLs, DNS records, site hosting and email accounts can seem like that — an ...
How Does Color Influence Branding?
The world around us is painted with a full spectrum of colors, each with different abilities to affect our mood in many ways, some subtle and some obvious. Marketers have learned how to use colors in ...
The Imprtance of Prooofreading
In my earlier life as a typesetter/graphic production artist, I had the good fortune of working with others who regularly checked my work. This made it easy for me to concentrate on how a piece of ...
adWhite’s First Certification Day
February 14 was more than Valentine’s Day for all of us at adWhite. The entire day was set aside for training and updating our HubSpot certifications.