The inbound marketing approach contrasts greatly with traditional marketing. Standard advertising pushes OUT messages using methods such as cold-calling, direct mail, radio, TV ads, flyers, email spam and telemarketing. Inbound marketing delights your potential customers by providing them with something they actually want — when they want it — rather than annoying them with interruptions at the worst times. Remember how receptive you are to getting telemarketing calls during dinner?
The process involves generating leads and building long-term relationships, with the overall objective of increasing revenue by providing prospects with content they actually want and can use — blogs, landing pages, podcasts, videos, white papers, targeted emails, infographics and useful social media posts, among others.
If you’re on the fence about incorporating inbound marketing, or if you’re just wondering whether it will benefit your organization, consider these facts:
Companies that blog generate 126% more leads per month than those who don’t
Blogs let you share your knowledge on topics and build authority in your field of expertise. As you demonstrate more knowledge, it’s more likely that someone will trust you to help them.
Blogs give websites 434% more indexed pages and 97% more indexed links
Businesses can increase their online exposure in many ways, and posting fresh and relevant blogs on a regular basis is an excellent way to get your website noticed, thereby increasing your visibility with Google.
Over 93% of buying cycles start with an online search
Let’s face it, in the 21st century, if you want to learn about a business or a product, you’re probably going to do an online search. Our mobile devices have almost become an extension of our bodies — when you have a question, you reach for your phone, right?
When searching, the overwhelming majority of people don’t go past the first page of results
Think about it — most of the time, unless you’re looking for a specific result, do you look past the first page of Google? Clearly, it’s important to rank highly.
80% of business decision-makers would rather get information in a series of articles instead of advertisements
Using an interesting topic to inform your prospects is a great way to draw people into the discussion. Keep the informative stuff in the foreground and the selling in the background. People would rather be educated, not sold to.
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads
Taking advantage of technology that automatically manages processes and multi-functional, multi-channel campaigns can help to funnel new prospects to you. Because you don’t just want any old leads, you want qualified leads.
Companies that increase their landing pages from 10 to 15 see a 55% increase in leads
According to HubSpot, even adding a few simple landing pages — with specific information about your products or services and providing an easy way for prospects to contact you — can yield huge results.
What are you waiting for?
adWhite provides marketing solutions that create value. We have a full team of professionals with expertise in all facets of digital and online marketing: graphic design, SEO, full inbound campaigns and more.
Whether you’re a small business or large corporation, B2B or B2C, product- or service‑oriented, inbound can work for you.