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How AI Overviews are Forcing Businesses to Rethink PPC Success

Posted by adWhite Marketing Team on 20 Oct, 2025
Beyond the Click: Why AI Overviews Demand a New Marketing Playbook
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Topics

PPC, Google, Industry News, Artificial intelligence

AI in Marketing: What’s Hype and What’s Actually Helping?

Posted by adWhite Marketing Team on 16 Jun, 2025
Futuristic Human-Robot Interaction Illustrating Artificial Intelligence
Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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Topics

Marketing Strategy, Industry News, Artificial intelligence
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