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Online selling concept of digital marketing and advertising

DIY PPC Risks: Hidden Costs, Pitfalls, and When to Hire a PPC Agency

Posted by adWhite Marketing Team on 12 Nov, 2025
We live in an age of DIY thanks to YouTube tutorials, TikTok creators, Reddit threads, and every social feed telling us that we can do just about anything ourselves.
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Topics

SEO, PPC, Google, Google My Business

How AI Overviews are Forcing Businesses to Rethink PPC Success

Posted by adWhite Marketing Team on 20 Oct, 2025
Artificial intelligence global network connection digital technology concept
Beyond the Click: Why AI Overviews Demand a New Marketing Playbook
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Topics

PPC, Google, Industry News, Artificial intelligence

PPC vs. SEO: When To Pay For Search Engine Rank

Posted by adWhite Marketing Team on 4 Oct, 2021
Person deciding on marketing budget
When deciding how to divide your digital marketing budget, you want to ensure that you are investing in the pathways that will most benefit ...
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Topics

SEO, PPC

How to Transfer a Google Ad Account Payment Profile

Posted by Morgan Tate on 9 Jul, 2021
pulling on a dollar sign
Almost every time we transfer a Google Ad account to someone, whether it’s an individual or an agency, they always seem to have trouble figu...
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Topics

PPC, Google

Different Types of Google Ads

Posted by Morgan Tate on 28 Jun, 2021
laptop on a desk with a cup of coffee - screen says
There are several different kinds of Google Ad campaigns that you can set up. Not sure which one is the best fit for you? Determine what you...
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Topics

PPC, Google
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