DIY PPC Risks: Hidden Costs, Pitfalls, and When to Hire a PPC Agency
We live in an age of DIY thanks to YouTube tutorials, TikTok creators, Reddit threads, and every social feed telling us that we can do just about anything ourselves.
Marketing Insights
Tailored marketing that grows with your business
How AI Overviews are Forcing Businesses to Rethink PPC Success
Beyond the Click: Why AI Overviews Demand a New Marketing Playbook
PPC vs. SEO: When To Pay For Search Engine Rank
When deciding how to divide your digital marketing budget, you want to ensure that you are investing in the pathways that will most benefit your business. Search Engine Marketing (SEM) can be a large ...
How to Transfer a Google Ad Account Payment Profile
Almost every time we transfer a Google Ad account to someone, whether it’s an individual or an agency, they always seem to have trouble figuring out how to get the Google Ad account billing properly ...
Different Types of Google Ads
There are several different kinds of Google Ad campaigns that you can set up. Not sure which one is the best fit for you? Determine what your main marketing objectives and goals are, and then choose ...
Facebook Boosted Post or Facebook Ads - Which One is Better?
One thing a lot of people ask about is Facebook Ads: the difference between boosted posts and ads created in Facebook Ads Manager. They are essentially the same thing just on different levels.