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Brand engagement concept of magnet drawing customers in

Today’s Consumers Demand Authenticity: Neutrality Risks Indifference

Posted by adWhite Marketing Team on 12 Aug, 2025
Leading into the 2024 election year, many wondered if social issues could put companies squarely in the crosshairs of controversy. In 2025, that question has been answered—and the terrain has only grown more treacherous.
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Topics

Social Media, Marketing Strategy, Industry News, Consumers

From Keywords to Conversations: The Future of Search Advertising

Posted by adWhite Marketing Team on 9 Jul, 2025
3D illustration of optimized search engine results page on a computer
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of ...
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Topics

SEO, Digital Marketing, Marketing Strategy, Conversion Rate

AI in Marketing: What’s Hype and What’s Actually Helping?

Posted by adWhite Marketing Team on 16 Jun, 2025
Futuristic Human-Robot Interaction Illustrating Artificial Intelligence
Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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Topics

Marketing Strategy, Industry News, Artificial intelligence

5 SEO Predictions for 2025

Posted by adWhite Marketing Team on 15 Jan, 2025
SEO search engine optimization
AI Continues to Rearrange the SEO Landscape When it comes to search engine optimization (SEO) predictions for 2025, two words say it all: ar...
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Topics

SEO, Marketing Strategy

2023 Marketing: The Best Campaigns of the Year

Posted by adWhite Marketing Team on 6 Feb, 2024
barbie doll in a pink car
The 2024 calendar is crowded with award shows from the Golden Globes to the Emmys to the Grammys to the Oscars, each with its hoopla of red-...
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Topics

Influencer Marketing, Marketing Strategy
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