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Today’s Consumers Demand Authenticity: Neutrality Risks Indifference

Posted by adWhite Marketing Team on 12 Aug, 2025
Leading into the 2024 election year, many wondered if social issues could put companies squarely in the crosshairs of controversy. In 2025, that question has been answered—and the terrain has only grown more treacherous.
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Topics

Social Media, Marketing Strategy, Industry News, Consumers

AI in Marketing: What’s Hype and What’s Actually Helping?

Posted by adWhite Marketing Team on 16 Jun, 2025
Futuristic Human-Robot Interaction Illustrating Artificial Intelligence
Artificial intelligence (AI) in marketing today feels like a strange combination of “magic beans” and Princess Leia.
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Topics

Marketing Strategy, Industry News, Artificial intelligence

6 Things Marketers Need to Know: HubSpot’s 2025 Industry Report

Posted by adWhite Marketing Team on 15 Apr, 2025
Collage with halftone hand, target and arrow chart hitting the center
The release of HubSpot’s “The 2025 State of Marketing Report” is a good opportunity to not only take the pulse of marketing today, but the 4...
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Topics

Content Marketing, Digital Marketing, Industry News

The Rise of Bots: Shaping Digital Influence Behind the Scenes

Posted by adWhite Marketing Team on 18 Mar, 2025
AI automated digital technology graphic
“Bad Bot” certainly sounds like a kids cartoon but the reality is not a laughing matter as bad bots -- software applications that perform au...
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Topics

Digital Marketing, Bots, Industry News
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