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From Keywords to Conversations: The Future of Search Advertising

Posted by adWhite Marketing Team on 9 Jul, 2025
For decades, search advertising was built on a straightforward premise: identify the right keywords, bid strategically, and get in front of users exactly when they were looking for your product or service.
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Topics

SEO, Digital Marketing, Marketing Strategy, Conversion Rate

5 SEO Predictions for 2025

Posted by adWhite Marketing Team on 15 Jan, 2025
SEO search engine optimization
AI Continues to Rearrange the SEO Landscape When it comes to search engine optimization (SEO) predictions for 2025, two words say it all: ar...
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Topics

SEO, Marketing Strategy

Generative Engine Optimization: Exploring the New Search Landscape

Posted by adWhite Marketing Team on 9 Sep, 2024
GEO Targeting
Inbound marketing has a lot in common with the “Seven Dwarfs” from “Snow White” … and I’m not just saying this because depending on what num...
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Topics

Inbound Marketing, SEO, Google

What is SEO and How Does Google SEO Search Work?

Posted by adWhite Marketing Team on 2 Jul, 2024
SEO. Button on Modern Computer Keyboard. Internet Concept. 3D Render.
SEO is one of the most recognizable marketing acronyms and after more than 25 years of Search Engine Optimization (SEO) the process of ranki...
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Topics

SEO

AI's Effect on Graphic Design

Posted by Taylor White on 16 Mar, 2023
Artificial Intelligence
In less than four months the AI tool ChatGPT has made headlines and waves around the world as the quick-thinking – and at times controversia...
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Topics

SEO, Graphic Design
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