Blog

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“But I want it NOW!”

Our world has started to deliver many things at lightning speed compared to a mere 10 years ago. Packages arrive on your doorstep within 2 days. The waiting time for medical test results has been drastically reduced. Google answers our ques...
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Core Values Matter

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As chief bean counter at adWhite, I get a slightly different view of the work and effort that goes into the many tasks that drive successful...
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The Good Side of Social Media

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This is a little bit of a self-help post. I'm a mother of two teenagers, so I'm well aware of the bad side of social media. However, I'm als...
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The Benefits of Cloud-Based (Accounting) Software

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When we started our marketing firm, there were a few essentials we quickly discovered we needed. One of those was accounting software that w...
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HubSpot Certifications for Non-Marketers

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We love HubSpot and most of our employees use it every single day. In my role, though, I'm mostly responsible for finance, accounting and hu...
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