Every Sunday afternoon, I race through the grocery store picking the same items off the shelves that I purchased the week before. In preparation mode for another busy week, my only consideration is how much time this shopping trip is taking! This is routine shopping that doesn’t require extra thought or information besides opening our weekly calendar and thinking about what tastes good for dinner. We all have many routine shopping trips like this week in and week out, but we also have plenty of considered buys, and how we approach those purchases is much different.
I recently escaped for our family summer vacation. The beginning of the trip was the typical experience — stressful airport check-in and security lines, warm airplanes with a variety of scents lingering, long travel days with hungry teenagers in tow — but also lots of eager anticipation about the restful and fun days to come. Upon arrival at our hotel, we were greeted with warm, friendly faces that wanted to be sure we were taken care of from the start. I thought it was a great first impression but didn't realize how much the spirit of their customer service would extend into our stay.
Our world has started to deliver many things at lightning speed compared to a mere 10 years ago. Packages arrive on your doorstep within 2 days. The waiting time for medical test results has been drastically reduced. Google answers our questions with a quick type and search. And thanks to FastPass, your wait for the most popular attractions at Disney World is now a fraction of what it used to be.
As chief bean counter at adWhite, I get a slightly different view of the work and effort that goes into the many tasks that drive successful inbound marketing results for our clients. I’m a little bit on the outside looking in, hearing the dialogue about strategy and objectives and then seeing the results that culminate from all the tasks that were executed. It’s exciting and rewarding to see the success stories, and I often give thought to the key ingredients that help us achieve these positive outcomes.
This is a little bit of a self-help post. I'm a mother of two teenagers, so I'm well aware of the bad side of social media. However, I'm also finding many good things about social media. I want to highlight those so they stay top of mind … to me at least.
This is also my attempt to talk about some positive uses I've found for social media and how I've constructively used some channels in my personal and professional life. Also, how social media has been used by others in an extremely beneficial way.