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Email Automation Best Practices for Retention, Not Just Acquisition

Posted by adWhite Marketing Team on 5 Dec, 2025
Email marketing not only still works in 2025 but it also continues to be the engine behind successful lifecycle programs where marketing automation drives retention as effectively as acquisition.
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Topics

Email Marketing, Marketing Strategy, Automation

DIY PPC Risks: Hidden Costs, Pitfalls, and When to Hire a PPC Agency

Posted by adWhite Marketing Team on 12 Nov, 2025
Online selling concept of digital marketing and advertising
We live in an age of DIY thanks to YouTube tutorials, TikTok creators, Reddit threads, and every social feed telling us that we can do just ...
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Topics

SEO, PPC, Google, Google My Business

How AI Overviews are Forcing Businesses to Rethink PPC Success

Posted by adWhite Marketing Team on 20 Oct, 2025
Artificial intelligence global network connection digital technology concept
Beyond the Click: Why AI Overviews Demand a New Marketing Playbook
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Topics

PPC, Google, Industry News, Artificial intelligence

Email Marketing Basics: What to Know and Why It Still Works in 2025

Posted by adWhite Marketing Team on 15 Sep, 2025
Email notification on phone next to laptop
Email is one of the oldest digital marketing channels — and it’s still one of the most effective. While social media algorithms shift and pa...
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Topics

Content Marketing, Email Marketing, Marketing Strategy

Today’s Consumers Demand Authenticity: Neutrality Risks Indifference

Posted by adWhite Marketing Team on 12 Aug, 2025
Brand engagement concept of magnet drawing customers in
Leading into the 2024 election year, many wondered if social issues could put companies squarely in the crosshairs of controversy. In 2025, ...
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Topics

Social Media, Marketing Strategy, Industry News, Consumers
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