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Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow authors all while posting snippets of his upcoming work to adoring fans on Facebook and Instagram.
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Pro Tips for Social Media Marketing on Instagram

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Instagram now boasts 1.3 billion users worldwide, making social media marketing on the platform a must for businesses of all sizes, from Wal...
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What is the Metaverse and What Does it Mean for My Small Business?

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Before Oct. 28, 2021, talk of the metaverse was mostly confined to “Ready Player One” fanboys and “Second Life” residents. On that day, howe...
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LinkedIn Ads Can Be a Powerful Way to Advertise Your Business

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With Spotify currently amid a social media flap it seems that no app or platform has resisted the urge to wittingly, or unwittingly, touch t...
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Avoiding Internet Gluttony: Making Social Media Holiday Posts Relevant

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When it comes to social media posts, avoiding the “seven deadly sins” is a darn good rule of thumb. Let’s face it, your customers and the wo...
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