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Uncle Sam vs. Big Tech

DOJ's Lawsuit Against Google: What It Means for Advertisers

Posted by Taylor White on 21 Feb, 2023
The Department of Justice, and eight U.S. states including California and New York, sued Google in January for allegedly monopolizing digital advertising technologies in a case that could have far-reaching consequences for both the tech gia...
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Topics

Social Media, Digital Marketing, Google, Facebook

Social Media Trends for 2023: How Small Businesses Can Land Customers

Posted by adWhite Marketing Team on 6 Jan, 2023
Social Media keys on keyboard
If you love analogies then you will surely fall hook, line, and sinker for the similarities between fishing and marketing. “In marketing, li...
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Topics

Inbound Marketing, Small Business Marketing, HubSpot, Social Media

TikTok: The Sound of Gen Z Using Social Media over Search Engines

Posted by adWhite Marketing Team on 5 Dec, 2022
TikTok logo on mobile phone screen
Leave it to Gen Z, the world’s first truly digital native generation, to rewrite the rules about social media, search engines and how we dis...
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Topics

Influencer Marketing, Social Media, Google, Facebook

Is the 👍 Really Dead? And Other 🔥 Emoji Questions You Have!

Posted by adWhite Marketing Team on 4 Nov, 2022
Emojis
If you were 😢 in your ☕ because you heard that the 👍 emoji was “canceled” then you can relax the next time you text or email … but, beware...
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Topics

Social Media, Facebook

Consistent Brand Voice & Tone Can Help Cut Through the Digital Clutter

Posted by adWhite Marketing Team on 11 Jul, 2022
laptop with Digital Clutter
Charles Dickens was born about 200 years too early to enjoy the pleasures of getting in Twitter fights with book reviewers and fellow author...
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Topics

Social Media, Digital Marketing, Marketing Strategy
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